Manager, Marketing Operations - Ad Tech Lead

• Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.
• We create technology to help businesses grow and succeed.
• Our Marketing Operations team is looking for a technically sharp, operationally minded Manager to own the infrastructure behind our paid media program — from pixel to pipeline, feed to finance.
• This role is the engine behind our buying team, ensuring every campaign we run is accurately tracked and our media buyers can focus on performance rather than data.

A day in the life

(Responsibilities)

• Own the full signal path for Paid: serve as the single technical owner across Tracking/Pixels, Program/Campaign, Audience/Conversions API, and Control Tower - partnering with Paid on

requirements

once and carrying them across every team, rather than Paid routing to individuals separately

• Tag & pixel infrastructure: own event tracking, conversion signals, and audience data flows across ad platforms (Meta, Google, TikTok, Bing, ChatGPT, etc.) via offline conversion tracking and server-side tagging
• Marketing automation: manage and optimize Marketo paid program setup, scoring, audience segmentation, and integration with ad platforms
• Data operations: manage CRM audience syncs and data pipelines between source systems and ad platforms using ETL systems
• UTM & tracking governance: define and enforce naming conventions, UTM taxonomy, QA checklists, and bulk build processes to ensure every campaign launched is trackable and consistent
• Platform integrations & API management: manage connections between marketing tech systems (Marketo, Salesforce, ad platforms) and troubleshoot data discrepancies across the stack
• Launch playbooks & QA framework: build and maintain the launch playbook for new vendors, channels, and tests; own time-to-launch as a core metric and continuously shrink it
• Control Tower & monitoring: own Paid's coverage within our Control Tower alerting suite, publish and follow a QA cadence (daily monitors, monthly tests, quarterly audits), and drive down time-to-detect on data issues
• Reporting & analytics infrastructure: maintain and QA the data pipelines that feed performance dashboards, ensuring campaign, lead, and conversion data is accurate and available for stakeholder reporting
• Audience operations: build, maintain, and refresh CRM-based audience lists for suppression, retargeting, and lookalike seeding across ad platforms

What you'll need to thrive (Requirements)

• 5+ years in marketing operations, ad tech, or marketing analytics
• Experience managing infrastructure for paid spend at $10M+ a year across 3+ ad platforms
• Hands-on experience with offline conversion tracking (Meta CAPI, Google Enhanced Conversions, or equivalent), including sending CRM-stage conversions back to platforms
• Experience with a marketing automation platform (Marketo, HubSpot, or similar)
• Experience with CRM systems and lead routing logic (Salesforce or equivalent)
• Experience managing data pipelines and integrations via Hightouch or similar ETL tools
• Strong UTM governance and tracking QA across multi-channel paid campaigns
• Track record operating as an embedded technical partner to a Paid/growth team — driving

requirements

proactively rather than waiting on tickets

• Ability to troubleshoot data discrepancies and communicate findings to cross-functional stakeholders
• Strong attention to detail and a bias toward process and documentation
• A sense of humor

Special Sauce* (nice to haves)

• Owned a cost efficiency metric as part of your function
• Part of the team or led the move to value-based bidding with measurable CAC or pipeline impact
• Experience working within a B2B SaaS environment
• Proficiency with Marketo, including program setup, lead scoring, and ad platform integrations
• Working knowledge of Salesforce CRM, including lead routing, campaign attribution, and data hygiene
• Experience with a CDP or data warehouse tool (Segment, Snowflake, BigQuery)
• Familiarity with SQL for data QA and ad-hoc reporting
• Experience with TikTok or other emerging ad platform integrations beyond Meta and Google
• Prior experience in an embedded ops role supporting a paid media team

AI at Toast

• At Toast, one of our company values is that we're hungry to build and learn.
• We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality.
• We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them.
• The people who thrive here are those who embrace changes that let us build more for our customers; it's a core part of our culture.

Our Total Rewards Philosophy

• We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry.
• Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters' changing needs.
• Learn more about our benefits at https://careers.toasttab.com/toast-benefits .
• The base salary range for this role is listed below.
• The starting salary will be determined based on skills, experience, and geographic location.
• In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits.
• You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy .

Zone A

$124,000 — $198,000 USD

Zone B

$108,000 — $173,000 USD

Zone C

$97,000 — $155,000 USD

• How Toast Uses AI in its Hiring Process
• Throughout the hiring process, our goal is to get to know you.
• We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation.
• All hiring decisions are made by people.
• We ask that you complete interviews and assessments on your own, without real-time AI tools, recording, or transcription bots, unless we tell you otherwise in advance.

Our Approach to Hybrid Working

• We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs.
• Our goal is to build a strong culture of connection as we work together to empower the hospitality community, regardless of location.
• Please visit the Locations page on our career site to learn more about our in-office expectations by region: https://careers.toasttab.com/locations-toast
• People Are the Secret Ingredient in Our Recipe for Success
• At Toast, our employees are our secret ingredient—when they thrive, we thrive.
• The restaurant industry brings together people with a wide range of backgrounds, experiences, and perspectives, and we value that same breadth at Toast.
• We strive to build a culture grounded in authenticity, respect, and humility, where every Toaster has a real opportunity to grow, contribute, and do their best work—raising the bar in delivering exceptional experiences for our customers and each other.

Apply today!

• Toast is committed to creating an accessible and inclusive hiring process.
• As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process.
• If you need an accommodation to access the job application or interview process, please contact [email protected] .

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