PPC Team Lead | B2B Team

• AT NORD SECURITY'S B2B TEAM, WE BUILD CYBERSECURITY PRODUCTS THAT ENABLE BUSINESSES TO PROTECT THEMSELVES AND THEIR DATA.
• From product and engineering to sales, marketing, and data — our teams work closely together to deliver secure, scalable solutions trusted by companies around the world.
• Your impact? Empowering businesses everywhere to keep their people, systems, and data safe.
• Key qualities and behaviors of a successful leader at Nord Security https://nordsecurity.com/leadership
• AS PPC TEAM LEAD, YOU WILL OVERSEE THE PAID ACQUISITION ENGINE FOR NORDPASS AND NORDSTELLAR ACROSS BOTH PAID SEARCH AND PAID SOCIAL.
• The PPC team sits within the Marketing Growth team, and you will report directly to the Growth Team Lead. This is a leadership role with responsibility for paid acquisition performance and its impact on pipeline, revenue, and scalable international growth.
• You will bring together strategic ownership, hands-on expertise, and team leadership to ensure paid acquisition runs as a high-performing, commercially driven growth system.
• In this role, your focus extends beyond campaign performance to how PPC contributes to overall business growth.

MAIN RESPONSIBILITIES

• Own the overall strategy and direction of the PPC team, ensuring alignment with business objectives, OKRs, and growth priorities;
• Oversee execution of B2B multi-market PPC initiatives, translating business goals into scalable acquisition strategies that drive pipeline, revenue, and efficient customer acquisition;
• Manage and allocate acquisition budgets across channels, continuously optimizing spend based on performance, ROI, and growth potential;
• Analyze performance data to measure effectiveness, identify trends, generate insights, and continuously improve acquisition efficiency;
• Ensure experimentation and continuous optimization across bidding strategies, audiences, keywords, creatives, and funnel performance;
• Manage a team of 4 PPC Specialists;
• Collaborate with Creative, Analytics, Product, and Sales teams and ensure stakeholder alignment across teams;
• Stay involved in the business context, proactively identifying growth opportunities, risks, and optimization areas without waiting for direction;
• Stay ahead of industry trends and leverage AI-powered tools to improve performance, efficiency, and decision-making;

CORE REQUIREMENTS

• Strategic Leadership: Own the PPC roadmap and direction, ensuring alignment with business OKRs while proactively identifying growth opportunities and risks.
• B2B Acquisition Execution: Oversee multi-market B2B initiatives to drive scalable pipeline and revenue growth through efficient customer acquisition.
• Financial & Data Oversight: Manage and allocate acquisition budgets across channels, using rigorous performance analysis to optimize spend and ROI.
• Operational Excellence: Drive a culture of continuous experimentation (bidding, creative, funnels) while leveraging AI-powered tools and industry trends.
• People Management: Lead and mentor a team of 4 PPC Specialists, ensuring high execution standards and stakeholder alignment across Creative, Product, and Sales.
• Communication & Independence: English proficiency with the ability to work independently and collaborate effectively across global teams.

WHAT WE OFFER

• Sharpen your edge: training, mentorship, and room to grow — always.
• Take the time you need: extra vacation days, sick days, and time off when life calls.
• Get premium healthcare: private health insurance in Lithuania and Poland — fully covered.
• Protect your peace: enjoy free subscriptions to Calm, Headspace, and Mindletic, and our own resilience and mindfulness trainings.
• Own your fitness: in-house gyms, sport cards, online workouts, and personal guidance — on us.
• Pack your bags for workation: experience our company-wide trip abroad to the fullest.
• Work from anywhere: work from wherever keeps you in the zone.
• Celebrate your milestones: birthdays, weddings, and new family members — all deserve a gift.
• Parent with ease: children's summer camps and flexibility around the schedule — because parenting never pauses.
• Join the party: team building and company events people talk about for months.
• Unlock Cyber City: coffee bar, open gyms, kids' room, music room, massage chairs — our Vilnius HQ is yours to enjoy.

• Kindly refer to our Privacy Notice for Recruitment Candidates https://drive.google.com/file/d/1b2tV684_SYV1jQ4kuf91cnzrRBk3ef-5/view for comprehensive information regarding our data handling procedures throughout recruitment processes.
• We expect all candidates to provide accurate and complete information during the recruitment process.
• While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience.
• Any failure to do so may negatively affect participation in the recruitment process.
• If broader AI assistance is allowed for a particular role or stage, we'll let you know in advance.
• By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes.
• As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role.
• This technology is used to support - not replace - human decision-making, and every application is ultimately reviewed by a recruiter.

If you would like more information about how AI is used in this process or wish to exercise your rights under applicable data privacy laws, please contact us at [email protected]. Should you prefer to opt out of the automated evaluation, please submit your application directly to [email protected].