Regional Marketing Lead, Canada

Company Description

Wise is a global technology company, building the best way to move and manage the world's money.

Min fees. Max ease. Full speed.

• Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
• As part of our team, you will be helping us create an entirely new network for the world's money.
• For everyone, everywhere.
• More about our mission and what we offer .

Job Description

Canada is one of Wise's fastest-growing markets and a key strategic priority in North America. Canadians increasingly use Wise as a day-to-day account – moving money internationally, spending abroad, and paying for groceries and subscriptions – and we're looking for someone to lead the next phase of that growth.

• You'll own the growth of Wise in Canada, accountable for new customer acquisition and contribution margin.
• You'll define the Canadian GTM – messaging, positioning, channel mix, and budget allocation – and work in close collaboration with channel leads based in London on campaign execution and optimization, and with the Regional Growth and Product teams on new features and promotions.
• You'll also be the voice of the Canadian customer, feeding insights back to the Regional Product team to shape the roadmap.

Responsibilities

Market Strategy & Execution

• Define the go-to-market strategy for Wise in Canada, including messaging, positioning, channel mix, and budget allocation.
• Own new customer acquisition and contribution margin growth for the Canadian market.
• Build and maintain a deep understanding of the Canadian customer and competitive landscape.

Cross-Functional Execution

• Work closely with channel leads based in London on campaign execution and optimization across the funnel.
• Partner with Regional Growth and Product teams on new features and promotions that support Canadian growth.
• Represent the interests of Canadian customers, capturing and feeding insights back to the Regional Product team for product improvements.

Channel Oversight:

• Review, challenge, and add value to channel leads' plans and performance, bringing enough depth in acquisition channels to be a credible second opinion, not just a stakeholder.

Product & Customer Expertise

• Become an expert in selling the product – understand the customer, their objections, and what actually converts.
• Bring that expertise back into planning, positioning, and channel strategy.

Qualifications

• You're data-driven. You understand unit economics, payback period, and opportunity sizing, and you use them to make budget and channel decisions.
• You have experience running geo tests, A/B tests, and other incrementality experiments, partnering with Marketing Analytics and Marketing Science teams on test design, and using opportunity sizing to prioritize where to invest.
• You have experience owning a marketing budget and being accountable for its return.
• You're an influential leader who can work cross-functionally across regional and global teams, without direct authority over every lever.
• You communicate clearly and persuasively, with both regional and global stakeholders.
• You're entrepreneurial and self-directed, comfortable operating in a matrix organization with ambiguity and competing priorities.
• You have previous experience working alongside Product.
• You have deep enough experience across acquisition channels to review, challenge, and improve the work of channel specialists, even without owning execution yourself.

Nice to have

• Experience marketing in Canada or another market with strong newcomer/immigrant customer segments.
• Experience in FinTech or another regulated industry.
• French-language business proficiency.

Additional Information

• Workplace Model: This is a hybrid role requiring office presence (at least 3 days); it is not a fully remote position. During your first 3 months in the role, you will be expected to be 100% in the office.
• Find out more about our benefits in our Austin location.

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

• We're proud to have a truly international team, and we celebrate our differences.
• Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
• If you want to find out more about what it's like to work at Wise visit Wise.Jobs .
• Keep up to date with life at Wise by following us on LinkedIn and Instagram .