Platform Marketing Lead

At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.

About the Team

• The Revenue team drives Affirm's top-line growth through strategic partnerships, growth initiatives, and go-to-market execution.
• We acquire, retain, and expand merchant relationships across eCommerce, in-store, telesales, and the Affirm app.
• The team leads onboarding, relationship management, and performance optimization to help partners succeed.
• We deliver value-added solutions, drive adoption, and support long-term business growth by connecting merchants and consumers through Affirm's products.
• Within the Revenue organization, Platform Growth Marketing acquires merchants through platforms and partners.
• We work with PSPs and ISVs to build joint go-to-market programs, activate partner ecosystems, and drive measurable pipeline, GMV, and revenue.
• As our partner portfolio grows, we're building reusable programs, assets, and measurement that help multiple partners go to market at once.
• The team works closely with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence.

About the Role

• We're looking for a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through Affirm's platform and ISV channels.
• You'll identify the right marketing channels for each opportunity, build integrated campaigns, and use performance data to improve results.
• You'll work directly with platform partners and cross-functional Affirm teams to turn merchant insights and business goals into programs that drive acquisition, launch, activation, pipeline, GMV, and revenue.

This is a hands-on role. You'll move between channel strategy, campaign development, partner collaboration, asset creation, execution, and measurement. Experience with platform or partner GTM is helpful, but we're primarily looking for a strong marketer who can learn a new ecosystem quickly.

What Success Looks Like

• Launch integrated merchant acquisition and activation programs through priority platforms and ISVs.
• Select the right channel mix based on the audience, objective, funnel stage, and available evidence.
• Connect campaign activity to merchant acquisition, launch, activation, pipeline, GMV, or revenue.
• Identify where performance is breaking down and recommend what to continue, change, or stop.
• Build messaging, campaign briefs, content, partner assets, and measurement plans.
• Develop strong working relationships with platform partners and internal teams.
• Turn successful campaigns into reusable playbooks, templates, and channel practices.

What You'll Do

• Own channel strategy and execution for a defined set of platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.
• Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
• Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
• Analyze performance and recommend where to invest, optimize, test, or stop.
• Learn the business models, audiences, and operating styles of different platform partners.
• Manage multiple programs while making clear priority and capacity tradeoffs.

What We Look For

• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.
• Experience selecting and managing multiple marketing channels against a defined business objective.
• A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes.
• Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete.
• Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports.
• Strong project management across multiple concurrent workstreams.
• Ability to learn new products, audiences, and business models quickly.
• Clear recommendations, personal ownership, and willingness to handle execution details.
• Strong cross-functional communication and stakeholder management.

Pay Grade - I

Equity Grade - 5

• Employees new to Affirm typically come in at the start of the pay range .
• Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.
• Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)
• USA base pay range (CA, WA, NY, NJ, CT) per year: $115,000 - $165,000
• USA base pay range (all other U.S. states) per year: $101,000 - $151,000
• Please note that visa sponsorship is not available for this position.

#LI-Remote

Remote-first with flexibility built in

• Affirm is proud to be a remote-first company.
• Most roles can be done from almost anywhere within the country of employment.
• Some positions may occasionally require in-person work at an Affirm office, and a few are office-based due to the nature of the work.
• All new hires will be invited to attend an in-person onboarding experience.

Benefits

designed for you

Our benefits reflect our commitment to care, transparency, and flexibility. Here are a few highlights:

• Health coverage at no cost: We cover 100% of premiums for employees and their dependents.
• Spending stipends: Monthly stipends support your tech setup, and the ability to choose health and wellness options that are right for you.
• Time off to recharge: Flexible time off and generous holiday calendars help you rest when you need to.
• Own a piece of what you build: Our employee stock purchase plan (ESPP) lets you buy Affirm stock at a discount.

• We're committed to providing an inclusive interview process, including accommodations for candidates with disabilities. If you need support, we're happy to help.
• For positions based in San Francisco or Los Angeles: Affirm considers qualified applicants with arrest and conviction records, as required by law.
• By clicking "Submit Application," you acknowledge that you have read Affirm's Global Candidate Privacy Notice and consent to the use of your personal information as described.