Growth Lead

• We're Altura, an ambitious SaaS startup built for the teams who run complex bids.
• We help organisations win large, multi-stakeholder tenders and RFPs.
• Altura turns bid management from a tactical bottleneck into a strategic capability, so commercial teams can pursue the right deals faster, respond with confidence, and compound the knowledge they build with every bid.
• Our platform runs on AI workflows purpose-built for bid management, paired with in-platform collaboration and enterprise-grade foundations.
• We're building the category, not catching up to it.
• With fresh funding, big ambitions, and a fast-growing team, we're just getting started.
• If you value innovation, thrive in collaboration, and want to make real impact, we'd love to have you on board.

Let's work together!

A NOTE FROM ITEKE, VP REVENUE

Here's what excites me about this role. We just launched our completely rebuilt, AI-native platform, and honestly, I think it's the best alternative out there. It gives us a great foundation to scale internationally.

• Last year was all about the rebuild.
• Now it's time to scale our go-to-market, and pipeline is the only thing on my mind.
• The good news is that we're not starting from scratch.
• Inbound has always converted well for us, we have great customers, a strong network, a brand people know, and our events have been really successful.
• We have the right foundations to scale something great.
• So I'm looking for someone who wants to take what's worked and build a motion that's fit for the future.
• You'll lead our marketing strategy for the coming years, with me backing you up.
• But you'll also get your hands dirty: creating lovable events and sticky content, and watching brand awareness and demand go up month over month because of what you came up with.
• And you won't be on your own. You'll have a product marketer, a graphic designer, the tools you need, and the budget to make it work.

THE ROLE

AND YOUR CHALLENGE

• Your challenge is concrete.
• Inbound is one of the key engines behind doubling our ARR in 2027, and after that, growth needs to accelerate further.
• How you get there is largely up to you.
• Together with our VP Revenue, you're responsible for marketing strategy, campaign planning, and execution, and you take the lead.
• You come up with the campaigns, create the content, run the ads, choose the events, and build the systems around them.
• The numbers are yours, and so are the results.

THE TEAM

• We work in small teams of strong individual contributors who think strategically, execute end to end, and use AI to punch well above their weight.
• Our product marketer owns positioning, website content, and everything related to product marketing.
• A part-time graphic designer supports visual work.
• You'll also coach both of them, helping raise their expertise and the quality of their output.

WHO YOU ARE

• You're an experienced B2B marketer who has done this before.
• You understand the building blocks of a successful marketing strategy and have broad hands-on experience running campaigns.
• You've gone all-in on AI tooling, but you also know where AI ends and craft begins: you make smart use of our graphic designer and the agencies in our network, so speed never comes at the expense of quality.
• You have a passion for video, a nose for good ideas, and genuine enjoyment of the craft itself.

WHAT YOU'LL DO

• Own a broad marketing scope, with primary ownership of demand generation, brand awareness, social media, and events, working closely with Sales, Customer Success, and Product.
• Run lead generation and pipeline campaigns end to end, from idea to launch to measurement.
• Lead paid acquisition together with our freelance ads specialist. You set the strategy, brief the campaigns, and own the results.
• Build Altura's voice and presence on LinkedIn and other social channels.
• Plan and run events and webinars that build community and generate pipeline.
• Build the marketing engine of an AI-native company: automate workflows, connect tools, and deploy agents that take over repetitive work, freeing you up for judgment and strategy.
• Ship without waiting. You write your own copy, generate your own assets, and build your own landing pages and microsites with AI tools.
• Help shape Altura's branding and go-to-market positioning, together with the colleague focused on product and content.
• Contribute to strategic marketing discussions on metrics, quarterly goals, and broader planning.
• Work with Sales to make sure top-of-funnel efforts convert: feed back signals, sharpen targeting, and help build the playbooks.
• Review the data weekly, decide what's working, stop what isn't, and iterate.
• Work in a flat, collaborative team structure with direct access to decision-making.

WHAT YOU BRING

• 4–6 years of experience in B2B SaaS marketing, with broad demand generation expertise and experience running events.
• Expert-level HubSpot skills.
• A track record of building pipeline, not just awareness. You know the difference, and you measure it.
• Deep familiarity with AI tooling. You've built agents, automated workflows, and launched assets without waiting on a developer or designer.
• Experience running campaigns end to end, from brief to landing page to measurement, without handoffs between specialists.
• A strong instinct for what works, and the discipline to quickly stop what doesn't.
• A builder mindset that shows in your track record: tools connected, workflows automated, time won back for judgment.
• You thrive in a small, flat team where the scope is broad and direction isn't always handed to you.
• Fluent Dutch is a must.

WE OFFER:

• Work: Build the future of SaaS at a moment when the way software gets made, sold, and used is being rewritten. We're an AI-built scaleup moving with it, still figuring out what world-class looks like — and there's real room here to do the most meaningful work of your career 🦾
• Time: 40 hours per week ⏱️
• Compensation: Competitive salary and Virtual Stock Units (VSUs) 💸
• Free: 26 vacation days 🏖
• Tech: All the tools and tech stack you want 🛠
• Ownership: Take the lead on your work with the autonomy and trust to make calls without waiting for permission, drive real impact, and help shape where Altura goes next 🚀
• Culture: A flat, direct, feedback-rich team that values judgment over hierarchy and outcomes over hours. We give feedback openly, skip the red tape, and trust each other to act like owners 🤝
• Fun: Speed at the go-kart track or bowl your colleagues out during our company outings 🏎
• Development: Grow your skills with a budget you can unlock by presenting a case to leadership tied to our OKRs 💡
• Laptop 💻
• Hybrid working model: 2 days/week in our beautiful Amsterdam office 🏫
• Catered Office Lunches: Healthy, delicious meals in the office every Monday and Friday