Social Media Content Creator

• Our mission at Duolingo is to develop the best education in the world and make it universally available. It's a big mission, and that's where you come in!
• At Duolingo, you'll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems.
• You'll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that's both meaningful and fun.
• Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
• Read our blog to learn more.

About the role

• We're seeking a creative Social Media Content Creator to produce video content for Duolingo's presence on TikTok, Instagram Reels, and YouTube Shorts.
• As a core member of our growing Marketing team, you'll create entertaining, educational content that brings our brand and characters to life.
• You'll take ideas from concept through production, collaborate across teams, and use performance insights to make each creative experiment stronger.

🧠 You will...

• Create entertaining, distinctive social content that audiences want to watch and share.
• Develop fun, educational content that supports Duolingo's mission and makes learning feel engaging and accessible.
• Conceptualize, script, storyboard, shoot, and edit short-form videos for TikTok, Instagram Reels, and YouTube Shorts.
• Create content for campaigns ranging from creator collaborations to stories featuring Duolingo's animated characters.
• Partner with Social, Brand, Design, Product, and other teams to support product features, launches, courses, podcasts, and company initiatives.
• Run short-form content experiments, analyze results, and apply what you learn to future work.
• Monitor platform trends and audience behavior to identify timely opportunities that fit Duolingo's brand.

✅ You have...

• A portfolio of social-first video work that demonstrates strong creative judgment and end-to-end execution.
• 2+ years of experience creating social content for a brand, organization, agency, or established creator channel.
• Experience producing short-form video, from concept and storyboarding through shooting and editing.
• Proficiency with native social creation tools and video-editing software such as Adobe Premiere Pro, Final Cut Pro, or CapCut.
• A strong understanding of TikTok, Instagram Reels, and YouTube Shorts, including how audience expectations differ across platforms.
• Experience using content-performance data to evaluate creative work and guide future experiments.
• The ability to identify relevant trends and respond quickly while protecting brand voice and quality.
• Clear communication skills and experience collaborating with creative and cross-functional partners.

⭐ Exceptional candidates will have...

• Proficiency in more than one language.
• Experience creating content with characters, mascots, or established brand intellectual property.
• Experience performing on camera or directing on-camera talent.
• Motion graphics, animation, or design skills.

• Please include a link to your portfolio showcasing relevant work samples. A portfolio submission is mandatory for consideration of your candidacy.
• The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons.
• The posted range is subject to change in the future.
• For this role, base salary is supplemented by equity compensation.
• We encourage you to talk with your recruiter for more information related to compensation for this role!

Salary Range:

$98,600 — $133,400 USD

Benefits

Take a peek at how we care for our employees' holistic well-being with our benefits here .

We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

• Duolingo and our employees will never ask for your Social Security number, bank details, or passport info, and we'll never ask you to deposit a check, purchase equipment, or exchange money during the interview process.
• Real Duolingo employees always use an email that ends in @duolingo.com or @recruiting.duolingo.com.
• Stay alert and double-check these details before sharing any information.
• By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice .