Senior Associate, Content Distribution & Offsite SEO

• Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.
• The Organic Growth team is responsible for guiding and supporting restaurant and retail operators from their first question to their final decision – establishing Toast as the trusted authority through high-quality, organic content that turns discovery into opportunity.
• You'll own the outreach and off-site authority-building work that sits between our content production and its reach – building the backlink, citation, and third-party mention profile that both search engines and AI systems already trust.
• You'll partner closely with your Organic Growth team members and cross-functional stakeholders to make sure what we publish earns a place in the conversations that matter, including how AI systems are increasingly answering questions about the food and hospitality industry.

This is a high-output role for a writer-outreacher who is also a clear thinker: someone who can draft a compelling guest post as comfortably as they can identify the right target and angle for it, treats writing and distribution as one connected job rather than two separate hand-offs, sees every new tool or article as a fresh outreach opportunity, continues to search for opportunities in external mentions.

A day in the life

(Responsibilities):

• Pitch relevant blogs and industry publications to earn coverage and backlinks organically, closing our referring-domains gap versus competitors.
• Own outreach and ongoing relationship management with third-party review sites for inclusion and improved placement knowing LLM citations correlate heavily with off-site authority and structured mentions.
• Write and place guest posts on relevant third-party sites — owning the piece end to end, from drafting to securing the placement — and source and execute content opportunities with cross-functional teams.
• Run structured backlink outreach campaigns targeting our highest-value assets — free tools, On the Line and Data by Toast articles, compare pages, and ungated resources.
• Systematically close competitive link and citation gaps by targeting the backlink and citation sources competitors hold that we don't.
• Monitor the health of our backlink profile — tracking toxic links, lost links, and anchor text distribution, and flagging disavow or removal actions when needed.
• Maintain an organized, up-to-date outreach and link-building tracker (source, target URL, link type, status) so pipeline visibility doesn't live in any one person's inbox.
• Contribute to Organic Growth's Reddit strategy and engagement — monitoring threads for citation-worthy questions and working cross-functionally to build genuine community presence rather than link-dropping.
• Keep an outreach pipeline and tracker moving continuously; when a new asset launches, you're the reason its reach doesn't stop at publish.
• Collaborate with partners in Brand Content & Authority, PR, and Product to source material, identify link and citation gaps, and turn outreach targets into secured placements.
• Set the vision for new outreach channels and partnership types — spotting where an asset or competitive gap can be extended next, and building the case for it.
• Embrace AI tools to accelerate your workflow — target research, pitch drafting, and gap analysis — building faster and with higher quality.

What you'll need to thrive (Requirements):

• 4+ years of experience in SEO or content marketing with a track record of building backlinks and earning organic coverage
• Strong writing skills – comfortable drafting guest posts and pitches yourself, not just securing placements for content written by others
• Experience running outbound outreach campaigns at scale
• Familiarity with SEO/AEO/GEO tooling (Ahrefs or similar, Profound, Google Search Console, etc.) to identify link/citation gaps and prioritize outreach targets
• Comfortable using AI and LLM-based tools in your workflow as well as understanding how AI/LLM citation ecosystems work
• Strong written communication for pitches and outreach
• Strong project management instincts – you can track multiple outreach workstreams and keep things moving without constant check-ins

Nice to Have

• Experience with Reddit or community-led growth strategies
• B2B SaaS or restaurant/hospitality industry marketing background
• A track record of closing competitive backlink or citation gaps with measurable results

AI at Toast

• At Toast, one of our company values is that we're hungry to build and learn.
• We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality.
• We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them.
• The people who thrive here are those who embrace changes that let us build more for our customers; it's a core part of our culture.

Our Total Rewards Philosophy

• We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry.
• Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters' changing needs.
• Learn more about our benefits at https://careers.toasttab.com/toast-benefits .
• The base salary range for this role is listed below.
• The starting salary will be determined based on skills, experience, and geographic location.
• In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits.
• You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy .

Zone A

$83,000 — $133,000 USD

Zone B

$72,000 — $115,000 USD

Zone C

$65,000 — $104,000 USD

• How Toast Uses AI in its Hiring Process
• Throughout the hiring process, our goal is to get to know you.
• We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation.
• All hiring decisions are made by people.
• We ask that you complete interviews and assessments on your own, without real-time AI tools, recording, or transcription bots, unless we tell you otherwise in advance.

Our Approach to Hybrid Working

• We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs.
• Our goal is to build a strong culture of connection as we work together to empower the hospitality community, regardless of location.
• Please visit the Locations page on our career site to learn more about our in-office expectations by region: https://careers.toasttab.com/locations-toast
• People Are the Secret Ingredient in Our Recipe for Success
• At Toast, our employees are our secret ingredient—when they thrive, we thrive.
• The restaurant industry brings together people with a wide range of backgrounds, experiences, and perspectives, and we value that same breadth at Toast.
• We strive to build a culture grounded in authenticity, respect, and humility, where every Toaster has a real opportunity to grow, contribute, and do their best work—raising the bar in delivering exceptional experiences for our customers and each other.

Apply today!

• Toast is committed to creating an accessible and inclusive hiring process.
• As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process.
• If you need an accommodation to access the job application or interview process, please contact [email protected] .

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