GTM Engineer, Web

• Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.
• Toast's Marketing Operations AI team is the central team responsible for improving marketing performance, quality and efficiency with AI.
• As the team's AI Solutions Specialist for Web, you'll build the AI workflows and experiences that speed up web production and increase website conversion.
• You'll also help drive AI adoption and fluency across the broader marketing org.
• You'll be a part of the Marketing Operations AI Team, with a dotted line to Web & eCommerce, and work with Web Platform, CRO, PMM, SEO, Legal and Brand.

A day in the life

(Responsibilities)

Web production responsibilities

• Map the page and copy the production process, including the SEO, PMM, Legal and Brand checkpoints, and build AI workflows that cut cycle time and rework.
• Standardize

requirements

intake with templates, intake agents and automated briefs.

• Build efficiencies in Contentful, its plug-ins and connected tools with Web Platform engineering.
• Find and fix bottlenecks in the web scrum process, from prioritization through deployment.

Website experience responsibilities

• Assist in building AI-powered experiences that improve visit-to-opportunity conversion.
• Build first-party AI tools for use on the Web, including prompts and evals.
• Configure and improve third-party tools: on-site chat, data enrichment, voice AI and personalization.
• Set guardrails for AI on the public website with Legal, Brand and Privacy.
• Define success metrics, run experiments to prove impact, and monitor live tools.

Scale responsibilities

• Build reusable systems, and document playbooks so teams can run tools on their own.
• Share what works beyond the Web through demos, training and office hours, and help shape marketing's AI standards and tools.
• Advise on build vs. buy decisions.

What you'll need to thrive (Requirements)

• 5+ years in web operations, web production, CRO/growth, marketing technology or solutions engineering, with recent hands-on AI building.
• Shipped AI agents or automated workflows that teams use every day.
• Experience running or redesigning a website production process (CMS, intake, review, release). Contentful preferred.
• Experience designing experiments and tying website changes to pipeline.
• Experience with evals, monitoring and guardrails for customer-facing AI.
• Clear communicator with technical and non-technical teams, with experience training others on new tools. Works independently end to end.

Special Sauce* (Nice to Haves)

• On-site chat, chatbot, voice AI or personalization tools.
• LLM APIs and agent tooling (Anthropic, OpenAI, Gemini, MCP, RAG) and automation platforms (Zapier, Workato, n8n).
• AI governance: legal review, accessibility, privacy and consent.
• Web-to-CRM lead flow: forms, enrichment, routing, attribution. Clay is a plus.

AI at Toast

• At Toast, one of our company values is that we're hungry to build and learn.
• We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality.
• We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them.
• The people who thrive here are those who embrace changes that let us build more for our customers; it's a core part of our culture.

Our Total Rewards Philosophy

• We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry.
• Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters' changing needs.
• Learn more about our benefits at https://careers.toasttab.com/toast-benefits .
• The base salary range for this role is listed below.
• The starting salary will be determined based on skills, experience, and geographic location.
• In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits.
• You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy .

Zone A

$124,000 — $198,000 USD

Zone B

$108,000 — $173,000 USD

Zone C

$97,000 — $155,000 USD

• How Toast Uses AI in its Hiring Process
• Throughout the hiring process, our goal is to get to know you.
• We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation.
• All hiring decisions are made by people.
• We ask that you complete interviews and assessments on your own, without real-time AI tools, recording, or transcription bots, unless we tell you otherwise in advance.

Our Approach to Hybrid Working

• We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs.
• Our goal is to build a strong culture of connection as we work together to empower the hospitality community, regardless of location.
• Please visit the Locations page on our career site to learn more about our in-office expectations by region: https://careers.toasttab.com/locations-toast
• People Are the Secret Ingredient in Our Recipe for Success
• At Toast, our employees are our secret ingredient—when they thrive, we thrive.
• The restaurant industry brings together people with a wide range of backgrounds, experiences, and perspectives, and we value that same breadth at Toast.
• We strive to build a culture grounded in authenticity, respect, and humility, where every Toaster has a real opportunity to grow, contribute, and do their best work—raising the bar in delivering exceptional experiences for our customers and each other.

Apply today!

• Toast is committed to creating an accessible and inclusive hiring process.
• As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process.
• If you need an accommodation to access the job application or interview process, please contact [email protected] .

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For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.