Paid Search Manager (B2B)

Company Description

Wise is a global technology company, building the best way to move and manage the world's money.

Min fees. Max ease. Full speed.

• Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
• As part of our team, you will be helping us create an entirely new network for the world's money.
• For everyone, everywhere.
• More about our mission and what we offer .

Job Description

• At Wise, we're on a mission to empower users to make smarter, more transparent financial decisions. We operate as a collective of autonomous teams, trusting and empowering everyone to take ownership and execute on the things that drive the greatest impact for our users.
• The landscape of search is rapidly evolving, driven by generative AI, sophisticated machine learning, and a shift toward in-app discovery.
• We're looking for a highly strategic, data-driven Paid Search Manager to help us acquire net-new customers for Wise Business across multiple platforms, markets and languages.
• Your focus will be exclusively on B2B acquisition: helping new businesses and business owners discover Wise and sign up for a Wise Business account.
• You'll bring at least 4 years of hands-on paid search experience and should be comfortable working with campaign data, identifying opportunities and turning insights into action.
• Experience in B2B or business-customer acquisition is highly preferred, alongside an understanding of how business needs, decision-making and conversion journeys can differ from those of personal customers.
• Working closely with other Paid Search specialists and cross-functional partners, you'll contribute to the growth of Wise Business while developing your skills in managing increasingly complex, global campaigns.
• You will own and shape our search strategy, integrating modern AI capabilities, maximising efficiency across all platforms, and empowering the wider team by sharing advanced insights and fostering a culture of shared learning.

What you'll be doing:

Search Strategy & Execution

• Manage and optimise paid search campaigns focused on acquiring net-new Wise Business customers and driving efficient business account sign-ups.
• Work across large-scale Google Ads and Microsoft Ads accounts covering multiple markets, languages and business customer segments, with the potential to expand to new engines and video platforms in the future
• Monitor campaign performance, identify trends and recommend practical actions to increase sign-ups and improve acquisition efficiency.
• Support campaign launches and expansion into new markets, business segments and search or discovery channels.
• Contribute to the overall Business strategy within the Paid Media team, from forecasting, to planning, to delivery
• Proactively looking for both tactical and strategic optimisation opportunities, and translating this into campaign delivery

AI and Automation

• Use platform automation and AI-powered features, such as automated bidding, Performance Max and AI Max, to improve B2B campaign performance and operational efficiency.
• Identify opportunities to make recurring campaign-management and reporting processes more efficient through automation, templates or improved ways of working.
• Stay informed about developments in search marketing, generative AI and the ways business customers discover and evaluate financial services.

Testing and the Business Customer Experience

• Support the end-to-end delivery of structured tests across ad copy, assets, targeting, bidding and landing pages.
• Develop clear hypotheses, monitor results and turn findings into actionable recommendations for business customer acquisition.
• Test messaging that responds to the different needs, challenges and motivations of businesses and business owners.
• Use search-term, campaign and customer-behaviour insights to improve the relevance and clarity of Wise Business advertising.
• Work with colleagues across Marketing, Wise Business, Product and Analytics to help prospective business customers find the information and services most relevant to their needs.

Reporting and Analysis

• Maintain and improve campaign reports and dashboards, ensuring B2B acquisition performance is communicated clearly and accurately.
• Analyse campaign data to identify optimisation opportunities, emerging business-customer segments, risks and areas requiring further investigation.

Team Leadership & Collaboration

• Collaboration & Team Empowerment: Act as a key strategic partner and subject matter expert within the team.

You will focus on empowering your colleagues by sharing advanced learnings, fostering collaborative problem-solving, and helping to establish strong communication and best-practice processes that elevate the entire team.

• Cross-Functional Leadership: Lead high-impact, cross-channel initiatives and projects - working closely with SEO, Product, Analyst and Paid Marketing teams - to drive holistic user growth and enhance the overall customer journey.

Qualifications

• Have 4+ years of experience running large, direct response search campaigns for a fast-growing business or agency, ideally with a proven track record of scaling across global markets.
• Are actively engaged with the latest developments in Generative AI for Search and excited by the challenge of integrating these technologies into a high-performing marketing function.
• Are a customer-first advocate who believes the core purpose of search marketing is understanding and helping the end user achieve their goals transparently.
• Possess in-depth knowledge of modern tracking, attribution (e.g., server-side), and measurement frameworks.
• Have advanced experience with bid management, automation tools, and a strong history of implementing or amending Google/Microsoft Ads Scripts (or equivalent API solutions).
• Are a proactive, data-driven leader able to prioritise projects based on forecasted impact with a high degree of autonomy.
• Understand the strategic fit of SEM within the broader user journey and its symbiotic relationship with channels like Paid Social, Affiliates, and SEO.

Preferred Qualifications:

• Previous experience with B2B-focused campaigns.
• Experience with YouTube campaigns or Apple Search Ads is a plus.
• Proficiency in Mandarin Chinese or Portuguese.

Additional Information

We cannot offer sponsorship for this role.

Salary - 45k to 55k.

Hybrid working

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

• We're proud to have a truly international team, and we celebrate our differences.
• Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
• If you want to find out more about what it's like to work at Wise visit Wise.Jobs .
• Keep up to date with life at Wise by following us on LinkedIn and Instagram .