Staff Product Manager, Consumer Growth Loyalty

At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.

About the Product team

• The Product team listens to our customers' needs and translates those insights into a clear product vision.
• The team works closely with design, engineering, and analytics to build scalable financial products that empower people to manage their money with confidence.
• We rely on empathy, curiosity, and business sense to prioritize features and improve experiences.
• Our role is to lead with clarity, support cross-functional execution, and champion the user in every decision.

About the role

Millions of people use the Affirm Card, but we don't yet give them a reason to keep coming back beyond the product itself. You'll build our consumer loyalty program from scratch: what people earn, how they move up, and why Affirm becomes their default way to pay.

What you'll do

• Own the vision and roadmap for Affirm's consumer loyalty program, setting the hypotheses, success metrics, and sequencing across multiple quarters
• Launch the first version of rewards and tiers, including earn mechanics, member benefits, redemption, and the surfaces that make the value obvious in app, at checkout, and after a purchase
• Build the engagement loops (progress, milestones, personalized offers) that turn a one-time borrower into someone who reaches for Affirm every week
• Own the program economics: reward liability, funding mix across merchant-funded offers, interchange and network incentives, and the case for incremental GMV against cost per member
• Set up the measurement foundation for loyalty, including holdouts, incrementality testing and long-run LTV, then tune earn and burn rates and tier thresholds off what the data says
• Partner with Risk, Credit, Legal, Compliance, Finance and Marketing to design rewards that are compliant and clearly disclosed, with no hidden fees or fine print that surprises people
• Align senior stakeholders and pull together dependencies across Card, Shopping, Servicing and Marketing, leading embedded engineering and design pods through a lot of ambiguity

What we look for

• 8+ years in Product Management, with a track record in consumer mobile apps, fintech, or neobanks
• Built or scaled a loyalty, rewards or engagement program: card rewards, points, tiers, subscription benefits, or something equivalent. You know earn and burn mechanics and what makes a program pay for itself
• History of launching products from scratch, not just optimizing what already exists
• Owned repeat usage, cohort retention or share of wallet as a primary metric, and know which levers actually move them
• Comfortable building the financial model yourself and defending reward cost, funding mix and payback to Finance and leadership
• Strong UX instincts and a high bar for design. You know the difference between a reward that feels good and a badge buried in a settings menu
• Deep fluency in experiment design, incrementality/attribution, and LTV measurement; data chops (SQL/Amplitude-level self-serve) and a bias for shipping, learning and iterating quickly
• Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance
• Excellent cross-functional leadership, including experience leading without authority
• AI tools like Claude Code, Cursor, and others to research, analyze and prototype, and help develop better product vision
• Bachelor's degree in a related field or equivalent practical experience

Base Pay Grade - P

Equity Grade - 7

• Employees new to Affirm typically come in at the start of the pay range . Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.
• Base pay is part of a total compensation package that may include monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents).
• In addition, the employees may be eligible for equity rewards offered by Affirm Holdings, Inc.

(parent company).

This posting is for an existing vacancy.

#LI-Remote

Remote-first with flexibility built in

• Affirm is proud to be a remote-first company.
• Most roles can be done from almost anywhere within the country of employment.
• Some positions may occasionally require in-person work at an Affirm office, and a few are office-based due to the nature of the work.
• All new hires will be invited to attend an in-person onboarding experience.

Benefits

designed for you

Our benefits reflect our commitment to care, transparency, and flexibility. Here are a few highlights:

• Health coverage at no cost: We cover 100% of premiums for employees and their dependents.
• Spending stipends: Monthly stipends support your tech setup, and the ability to choose health and wellness options that are right for you.
• Time off to recharge: Flexible time off and generous holiday calendars help you rest when you need to.
• Own a piece of what you build: Our employee stock purchase plan (ESPP) lets you buy Affirm stock at a discount.

• We're committed to providing an inclusive interview process, including accommodations for candidates with disabilities. If you need support, we're happy to help.
• For positions based in San Francisco or Los Angeles: Affirm considers qualified applicants with arrest and conviction records, as required by law.
• By clicking "Submit Application," you acknowledge that you have read Affirm's Global Candidate Privacy Notice and consent to the use of your personal information as described.