Brand Marketing Lead

Why join us

• Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets.
• By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly.
• Brex's AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most.
• Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek.
• Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry.
• We're committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream.
• We make this a reality by empowering you with the tools, resources, and support you need to grow your career.

Marketing at Brex

• The Marketing team tells the Brex story, turning product innovation into customer obsession.
• We develop messaging, shape the brand, and bring our platform to life through thoughtful, compelling content.
• Our team spans Growth Marketing, Product Marketing, and Brand Marketing, and works cross-functionally with Brand Design, Product, and Sales to drive growth and build trust.

What you'll do

• We are looking for a Brand Marketing Lead to set the creative standard and execute integrated campaigns that position Brex as the intelligent finance platform for ambitious companies.
• In this senior IC role, you will own major campaign launches end-to-end, combining sharp storytelling with strategic media distribution and measurement to elevate brand relevance, build market authority, and deliver commercial impact.

Where you'll work

• This role will be based in our San Francisco or New York City office.
• We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home.
• We currently require a minimum of three coordinated days in the office per week, Monday, Wednesday and Thursday.
• As a perk, we also have up to four weeks per year of fully remote work!

Responsibilities

• Lead Brex's integrated brand campaign roadmap , owning large-scale brand moments from insights and briefing through creative execution, launch, and post-campaign analysis.
• Act as lead creative strategist and narrative architect , translating product capabilities and market trends into clear, distinctive, and memorable campaign themes.
• Drive integrated media and channel orchestration , partnering tightly with in-house media planners and external agency partners to build holistic media strategies across Paid Social, OOH, CTV, Digital Video, Sponsorships, and High-Impact Content Partnerships.
• Partner cross-functionally with Product Marketing (PMM), Growth Marketing, Comms, and Design to ensure brand campaigns align with product launches, build brand authority that accelerates deals, and directly feed down-funnel performance engines.
• Establish robust brand measurement frameworks in partnership with data teams, tracking awareness, consideration, share of voice, and long-term brand lift to prove campaign commercial impact.
• Build repeatable frameworks, briefing templates, and playbooks that enable the function to execute quickly while maintaining brand consistency across all touchpoints.

You might be a fit if you:

• Have 7–10+ years of experience leading multi-channel brand campaigns, creative strategy, or integrated marketing, ideally with a background in high-growth tech, SaaS, fintech, or top-tier brand agencies.
• Are a creative strategist at heart with exceptional narrative instincts and a proven portfolio of breakthrough campaign work that shifted market perception.
• Are deeply media-fluent , possessing a strong pulse on the evolving B2B and modern media landscape (OOH, CTV, podcasts, custom partnerships, paid social) and knowing where high-value audiences spend their time.
• Are an expert cross-functional operator who can align cross-departmental partners (PMM, Growth, Comms, Design) around a single creative vision and execution plan.
• Have extensive experience managing agency partners and media vendors , knowing how to write sharp briefs, give actionable feedback, and extract the best work from external teams.
• Understand the hybrid B2B/B2C audience spectrum , with an intuitive sense of how to craft messages that resonate with both early-stage startup founders and enterprise finance executives.
• Are data-informed but taste-driven - you know how to set up brand lift studies and track performance dashboards, but lead with creative judgment and intuition.
• Are a builder and self-starter who thrives in high-growth environments, comfortably navigating ambiguity to establish brand marketing standards from scratch.

Compensation

• The expected salary range for this role is $155,488-$194,360.
• However, the starting base pay will depend on a number of factors including the candidate's location, skills, experience, market demands, and internal pay parity.
• Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.

Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Brex recruiters will only reach out via LinkedIn or email with a brex.com domain. Any outreach claiming to be from Brex via other sources should be ignored.