Role details
- AT COVERON, WE'RE BUILDING A COMPLETE IDENTITY THEFT PROTECTION SERVICE.
- Join the team behind Nord Security's latest product—combining dark web monitoring, credit tracking, and identity theft insurance into one powerful platform.
- Your impact? Helping people protect their identities, spot threats early, and recover stronger.
MAIN RESPONSIBILITIES
- Own the entire multi-channel (email, push, and notification) marketing communication track end-to-end: strategy, creative direction (copy, templates), and technical implementation.
- Drive business and product growth by proactively identifying, proposing, and implementing lifecycle marketing initiatives to acquire new customers and retain existing ones.
- Build, scale, and optimize automated and ad-hoc marketing campaigns using the Braze marketing automation platform.
- Continuously test and optimize messaging, offers, creative, and frequency to maximize customer value, boost engagement, and reduce churn.
- Collaborate with marketing, product, and data teams to balance business growth with exceptional customer experience.
- Gather and analyze customer feedback to identify pain points and adjust communication accordingly.
- Stay informed on industry trends and best practices in lifecycle marketing, automation, and customer value management.
CORE REQUIREMENTS
- Successful previous experience in a similar role in Customer Value Management, CRM, or Lifecycle Marketing fields (mid-senior level).
- Hands-on experience with CRM tools and marketing automation platforms: Braze (preferably), Salesforce, Iterable, or similar.
- Demonstrated ability to own campaigns end-to-end — from strategy and creative/copywriting to technical setup and performance analysis.
- Solid technical background, analytical, result-oriented mindset, and proven ability to interpret data and turn insights into actions.
- Experience in planning and executing initiatives across onboarding, activation, and retention.
- Proactive, growth-oriented mindset with a track record of independently driving initiatives that scaled business results.
- Proven ability to collaborate cross-functionally with colleagues and senior leaders.
- Ability to adapt and thrive in a fast-paced environment while tackling complex tasks.
WHAT WE OFFER
- Sharpen your edge: training, mentorship, and room to grow — always.
- Take the time you need: extra vacation days, sick days, and time off when life calls.
- Get premium healthcare: private health insurance in Lithuania and Poland — fully covered.
- Protect your peace: enjoy free subscriptions to Calm, Headspace, and Mindletic, and our own resilience and mindfulness trainings.
- Own your fitness: in-house gyms, sport cards, online workouts, and personal guidance — on us.
- Pack your bags for workation: experience our company-wide trip abroad to the fullest.
- Work from anywhere: work from wherever keeps you in the zone.
- Celebrate your milestones: birthdays, weddings, and new family members — all deserve a gift.
- Parent with ease: children's summer camps and flexibility around the schedule — because parenting never pauses.
- Join the party: team building and company events people talk about for months.
- Unlock Cyber City: coffee bar, open gyms, kids' room, music room, massage chairs — our Vilnius HQ is yours to enjoy.
- Kindly refer to our Privacy Notice for Recruitment Candidates https://drive.google.com/file/d/1b2tV684_SYV1jQ4kuf91cnzrRBk3ef-5/view for comprehensive information regarding our data handling procedures throughout recruitment processes.
- We expect all candidates to provide accurate and complete information during the recruitment process.
- While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience.
- Any failure to do so may negatively affect participation in the recruitment process.
- If broader AI assistance is allowed for a particular role or stage, we'll let you know in advance.
- By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes.
- As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role.
- This technology is used to support - not replace - human decision-making, and every application is ultimately reviewed by a recruiter.
If you would like more information about how AI is used in this process or wish to exercise your rights under applicable data privacy laws, please contact us at [email protected]. Should you prefer to opt out of the automated evaluation, please submit your application directly to [email protected].