Principal Product Marketing Manager — Consumer Discovery

Company Description

Wise is a global technology company, building the best way to move and manage the world's money.

Min fees. Max ease. Full speed.

• Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
• As part of our team, you will be helping us create an entirely new network for the world's money.
• For everyone, everywhere.
• More about our mission and what we offer .

Job Description

• At Wise we're building money without borders — for people without borders.
• Our mission is to make moving money around the world instant, transparent, convenient and eventually free.
• Millions of customers across the world now trust us to manage their money and make it easier to live an international life: sending, receiving, spending and holding, anywhere.
• The discoverability of Wise is critical to that mission. For millions of people, our website and logged-out experience is the very first touchpoint — where they learn what Wise is, how it helps them, and why they should choose us over anyone else.
• We're hiring a Principal Product Marketing Manager to own how Wise is positioned to potential customers globally, across our logged-out and discovery surfaces.
• This is a strategic ownership role: you set the consumer positioning that product, marketing and regional teams execute against — as well as help deliver individual campaigns.
• You own how Wise shows up at the start of the customer journey.
• You keep a close eye on micro and macro trends — mapping what people expect when they look for financial solutions — and shape the product narrative and content to meet those expectations.
• Working with design, research, marketing and regional teams, you drive adoption through GTM launches, clear value propositions and strong positioning across our logged-out website, landing pages and acquisition surfaces.
• You have the final call on consumer positioning and the messaging hierarchy across send / receive / spend. You partner closely with the Onboarding team, who own the logged-in first-transaction experience; you set the positioning that carries into onboarding.

What you'll own and drive

• Consumer logged-out and discovery surfaces — homepage, landing pages and acquisition surfaces.
• The positioning and storytelling of the Wise Account across markets, so customers understand Wise is more than money transfer.
• A clear customer messaging hierarchy across send / receive / spend.
• The localisation process that leverages regional-team knowledge and balances it against a consistent global proposition.
• A live view of how customers perceive us — customer interviews (converts and non-converts), competitor positioning and gaps — translated into positioning frameworks that inform both acquisition and onboarding narratives.
• Revised homepages and logged-out surfaces with clearer positioning of Wise as an account.
• Awareness and conversion campaigns with marketing across our main markets — homepage, ads, SEO-driven content.

What success looks like

In your first 6–12 months you will have:

• Sharpened how Wise is positioned as an account across our main markets, with measurable impact on discovery-led acquisition and logged-out → registration conversion.
• Established a single, clear positioning playbook and messaging hierarchy the whole consumer org aligns to.
• Built the metrics framework that links positioning and comms to adoption, so we can tell what's working.

What's in it for you

• The chance to own Wise's global positioning at the very first touchpoint for millions of customers.
• Autonomy to set the product marketing strategy for Discovery, with the support of a talented team.
• A competitive compensation package, including RSUs.
• A hybrid working model, allowing for a blend of home and office work.
• A generous self-development budget and comprehensive benefits package.
• The chance to work in a diverse, inclusive, and innovative environment.

Qualifications

What we're looking for

• Strong positioning experience. You've built or refined product narratives that differentiated a brand or product in a competitive space. You make complex products simple and compelling.
• Data-informed decision making. You use customer insight, research and performance data to shape messaging and evaluate success. You've built metrics frameworks that link comms to adoption.
• Acquisition surfaces as products. You understand how websites and landing pages work as product surfaces, not just marketing channels.
• Global mindset. You understand localisation, segmentation, and how to balance global consistency with local relevance.
• Collaborative leadership at Principal level. You align product, engineering, marketing and regional teams and drive decisions to a conclusion — bringing alignment without losing speed, and holding a clear point of view under challenge.

Additional Information

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

• We're proud to have a truly international team, and we celebrate our differences.
• Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
• If you want to find out more about what it's like to work at Wise visit Wise.Jobs .
• Keep up to date with life at Wise by following us on LinkedIn and Instagram .