Customer Lifecycle Manager | Mid-Senior

AT SAILY, WE'RE REMOVING THE HASSLE FROM GETTING SECURE DATA PLANS WHILE TRAVELING.

No roaming charges, no plastic SIM cards. Just fast, secure mobile data in 200+ countries. Join the team behind Lonely Planet's #1 eSIM—built for explorers, powered by NordVPN.

• Your impact? Helping people stay securely connected, wherever they go.
• Come aboard with Saily, our new eSIM service designed for travelers and explorers!
• We're bringing our expertise in cybersecurity to an essential product that makes travel effortless and more sustainable while avoiding unexpected roaming costs.
• Becoming #3 globally in less than a year, and on a steep growth trajectory to number one.
• Join the Saily crew to build technology that connects the world.
• We are currently looking for a team member to join Saily's Commercial team.
• We are responsible for Saily's commercial success through developing offering models, campaigns and new business opportunities.
• Engagement that enhances business growth is key, thus we thoroughly listen to our customers' needs, analyze data, track market trends and competition.
• We are looking for a data-driven and highly technical Customer Lifecycle Manager to own the build, execution, and optimization of our automated marketing campaigns.
• In this role, your focus will center heavily on the technical implementation and architecture of customer journeys, rather than high-level strategy creation.
• You will take lifecycle concepts and turn them into sophisticated, scalable, trigger-based communication flows that drive engagement, up-selling, cross-selling, and long-term retention.

MAIN RESPONSIBILITIES

• Build, scale, and optimize automated multi-channel marketing campaigns and complex customer journey flows (including campaigns for B2B customers) using the Braze marketing automation platform.
• Continuously test and optimize messaging, offers, frequency, and channel mix (email, in-app, push notifications) to maximize customer value, boost engagement and reduce churn.
• Collaborate with marketing, product, data teams to balance business growth with exceptional customer experience.
• Gather and analyze customer feedback to identify pain points and adjust communication accordingly.
• Stay informed on industry trends and best practices in lifecycle marketing, automation, and customer value management.

CORE REQUIREMENTS

• Successful previous experience in a similar role in Customer Value Management, CRM, or Lifecycle Marketing fields (B2C and B2B segment), preferably in telecom, travel, or other subscription-based businesses.
• Experience with CRM tools and marketing automation platforms: Braze (preferably), Salesforce, Iterable or similar.
• Analytical, result-oriented mindset and proven ability to interpret data and turn insights into actions.
• Proven ability to collaborate cross-functionally with colleagues of diverse seniority.
• Self-starter who thrives in a fast-paced, high-growth environment.

WHAT WE OFFER

• Sharpen your edge: training, mentorship, and room to grow — always.
• Take the time you need: extra vacation days, sick days, and time off when life calls.
• Get premium healthcare: private health insurance in Lithuania and Poland — fully covered.
• Protect your peace: enjoy free subscriptions to Calm, Headspace, and Mindletic, and our own resilience and mindfulness trainings.
• Own your fitness: in-house gyms, sport cards, online workouts, and personal guidance — on us.
• Pack your bags for workation: experience our company-wide trip abroad to the fullest.
• Work from anywhere: work from wherever keeps you in the zone.
• Celebrate your milestones: birthdays, weddings, and new family members — all deserve a gift.
• Parent with ease: children's summer camps and flexibility around the schedule — because parenting never pauses.
• Join the party: team building and company events people talk about for months.
• Unlock Cyber City: coffee bar, open gyms, kids' room, music room, massage chairs — our Vilnius HQ is yours to enjoy.

• Kindly refer to our Privacy Notice for Recruitment Candidates https://drive.google.com/file/d/1b2tV684_SYV1jQ4kuf91cnzrRBk3ef-5/view for comprehensive information regarding our data handling procedures throughout recruitment processes.
• We expect all candidates to provide accurate and complete information during the recruitment process.
• While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience.
• Any failure to do so may negatively affect participation in the recruitment process.
• If broader AI assistance is allowed for a particular role or stage, we'll let you know in advance.
• By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes.
• As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role.
• This technology is used to support - not replace - human decision-making, and every application is ultimately reviewed by a recruiter.

If you would like more information about how AI is used in this process or wish to exercise your rights under applicable data privacy laws, please contact us at [email protected]. Should you prefer to opt out of the automated evaluation, please submit your application directly to [email protected].