Role details
- Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.
- Toast Tables is Toast's reservations and waitlist product .
- Thousands of restaurants run their dining room on it: reservations, waitlist, and payments, built into the Toast point of sale.
- Toast Ticketing is the newest part of it.
- It lets a restaurant or venue sell tickets to its own events (a wine dinner, a comedy night, a holiday pre-order) on its public booking page, take payment, and check guests in at the door.
About this roll* (Responsibilities)
We're looking for a Principal Product Manager to own Toast Ticketing end to end.
- The next job is product-market fit, a commercial motion with sales and onboarding, and general availability.
- This is a senior individual contributor role.
- You report to the Toast Tables product lead and work day to day with the engineers who build ticketing, a design partner, and go-to-market (GTM) partners in sales, onboarding, and marketing.
- You spend a lot of time with customers: on calls, on site, and watching real events get published, sell, and run.
- The restaurants running events on it talk to us every week, and what they tell us sets the backlog.
- You have a strong sense for the next right thing to build, and you keep scope tight so the team ships what matters most.
- You use AI tools every day to prototype, research, analyze data, and check your own thinking.
In this role, you will:
- Own the ticketing roadmap and strategy from open beta to general availability to scale, including where ticketing fits in Toast's guest platform and how it reaches venues beyond today's restaurants.
- Run the weekly build loop with engineering: framing problems, deciding what ships each week and why, and measuring results.
- Learn where early customers get value and where they get stuck, and use that to decide what to double down on and what to drop.
- Carry commercialization with GTM and leadership: pricing and packaging recommendations, rep enablement, and the funnel from enabled to first event to repeat seller.
- Keep live customers healthy: enablement, tax configuration edge cases, and payment issues, owning escalations directly until a support motion exists.
- Own the numbers the business runs on: restaurants selling tickets, ticket sales, and fee revenue. Set the goals, measure them, and let the data change course.
What you'll need to thrive (Requirements)
- 8+ years of product management experience, including owning a product or major product area and its results.
- You've taken an early product from first customers to product-market fit and meaningful growth.
- You can point to product decisions that came directly from time spent with customers.
- You've owned a revenue product end to end: pricing conversations, GTM partnership, and executive communication, not just a backlog.
- You pull your own numbers, set goals up front, and let the data change your mind.
- You use AI tools regularly in your work and can explain specifically how.
- You write and speak clearly for technical and non-technical audiences.
Special Sauce (Nice to have)
- Experience with payments, commerce, ticketing, or marketplace products.
- Restaurant or hospitality tech experience, or another operationally complex industry.
- Experience taking a zero-to-one product to market inside a larger company.
- Experience pricing and packaging a new product.
- You pull your own data with SQL or similar tools, or you prototype in code today.
AI at Toast
- At Toast, one of our company values is that we're hungry to build and learn.
- We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality.
- We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them.
- The people who thrive here are those who embrace changes that let us build more for our customers; it's a core part of our culture.
Our Total Rewards Philosophy
- We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry.
- Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters' changing needs.
- Learn more about our benefits at https://careers.toasttab.com/toast-benefits .
#LI-REMOTE
- The base salary range for this role is listed below.
- The starting salary will be determined based on skills, experience, and geographic location.
- In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits.
- You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy .
Zone A
$190,000 — $304,000 USD
Zone B
$165,000 — $264,000 USD
Zone C
$149,000 — $238,000 USD
- How Toast Uses AI in its Hiring Process
- Throughout the hiring process, our goal is to get to know you.
- We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation.
- All hiring decisions are made by people.
- We ask that you complete interviews and assessments on your own, without real-time AI tools, recording, or transcription bots, unless we tell you otherwise in advance.
Our Approach to Hybrid Working
- We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs.
- Our goal is to build a strong culture of connection as we work together to empower the hospitality community, regardless of location.
- Please visit the Locations page on our career site to learn more about our in-office expectations by region: https://careers.toasttab.com/locations-toast
- People Are the Secret Ingredient in Our Recipe for Success
- At Toast, our employees are our secret ingredient—when they thrive, we thrive.
- The restaurant industry brings together people with a wide range of backgrounds, experiences, and perspectives, and we value that same breadth at Toast.
- We strive to build a culture grounded in authenticity, respect, and humility, where every Toaster has a real opportunity to grow, contribute, and do their best work—raising the bar in delivering exceptional experiences for our customers and each other.
Apply today!
- Toast is committed to creating an accessible and inclusive hiring process.
- As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process.
- If you need an accommodation to access the job application or interview process, please contact [email protected] .
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For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.