Role details
WHO WE ARE
- Inato is a Tech for Good company striving to bring clinical research to each and every patient, regardless of who they are or where they live.
- To do this, we are building the world's first clinical trial platform to create greater visibility, access, and engagement across a more diverse population of doctors and their patients.
- Drug development is a challenging, intellectually complex, and rewarding endeavor: we enable global pharmaceutical companies to confidently partner with community-based researchers to increase patient access to the latest medical innovations.
- Our AI-powered platform currently offers clinical trials from leading companies to over 5,500 sites across the globe and we are well poised for growth in 2026.
- We are a growing team of passionate pharmaceutical experts, software and AI engineers, professional services members, and many more—all bringing their unique perspectives to solve the challenges facing clinical research.
- Inato is the recent recipient of Fast Company's Most Innovative Companies of 2024, Fierce Healthcare's Fierce 15, and Built In's Best Places to Work 2025.
KEY RESPONSIBILITIES
- Lead and develop the marketing organization, providing strategic direction, prioritization, coaching, and career development for the existing team.
- Build and scale an account-based marketing strategy focused on enterprise sponsors and strategic partnerships.
- Partner closely with Sales to develop integrated campaigns that accelerate pipeline creation, deal progression, and customer expansion.
- Shape Inato's product marketing strategy while developing internal product marketing expertise across the team, ensuring clear positioning, differentiated messaging, and effective go-to-market execution.
- Develop customer marketing programs that increase adoption, strengthen executive relationships, and create customer advocacy.
- Establish marketing goals, metrics, and operating rhythms that connect marketing investments to business outcomes.
- Work cross-functionally with Product, Customer Success, Strategy, and Executive Leadership to ensure consistent go-to-market execution.
IDEAL BACKGROUND & EXPERIENCE
- Experience leading B2B SaaS marketing at a high-growth company selling complex enterprise solutions.
- Proven success building and scaling account-based marketing programs for large strategic accounts.
- Deep product marketing expertise, with a track record of establishing positioning, messaging, and go-to-market strategy while coaching and developing product marketing talent.
- Knowledge of the communications function and experience collaborating with communications teams to create consistent, effective messaging and positioning
- Demonstrated ability to partner closely with enterprise sales organizations on long sales cycles and complex buying committees.
- Experience leading and developing high-performing marketing teams, with a passion for coaching and growing talent.
- Analytical and data-driven, with a focus on business outcomes over traditional marketing activity metrics.
- Comfortable operating in a fast-moving environment where strategy and execution go hand in hand.
SUCCESS LOOKS LIKE
- Marketing is a strategic partner to Sales in winning and expanding enterprise customers.
- Clear positioning that differentiates Inato across sponsors, sites, and strategic partners.
- Highly targeted marketing programs that deepen engagement with priority accounts.
- A focused, high-performing marketing organization with clear priorities, growing internal capabilities, and measurable business impact.