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Brex
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Lead, Social Media

BrexNew York, New York, United States; San Francisco, California, United States
On-siteMarketingentry$173,568 - $216,960
Source checked 4 hours ago. · Posted 2 months ago.
Checked today

Role details

Why join us

  • Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets.
  • By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly.
  • Brex's AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most.
  • Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek.
  • Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry.
  • We're committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream.
  • We make this a reality by empowering you with the tools, resources, and support you need to grow your career.

Marketing at Brex

  • The Marketing team tells the Brex story — turning product innovation into customer obsession.
  • We develop messaging, shape the brand, and bring our platform to life through thoughtful, compelling content.
  • Our team spans Revenue Marketing, Product Marketing, and Brand Marketing, and works cross-functionally with Product, Sales, Business Development, and Design to drive growth and build trust.

What you'll do

  • We're looking for a strategic, editorially minded Social Media and Community Lead to define how Brex shows up across platforms — not just to drive engagement, but to build a lasting brand and community.
  • You'll own our social presence end-to-end, with a strong focus on content development, channel strategy, and community interaction.
  • From launching major products to elevating our founders and customers, you'll shape the way people think about Brex — and the finance space as a whole.
  • In this role, you'll not only publish in the moment but create a repeatable, scalable content engine that delivers on our long-term brand goals.
  • You'll build editorial narratives, design always-on content, and foster relationships with the ecosystem of founders, operators, and finance leaders we serve.
  • Your work will fuel conversation, build credibility, and unlock commercial impact.
  • You'll manage a Social Media Associate and partner across brand, comms, content, design, and product marketing. Above all, you'll bring a sharp editorial lens and deep business understanding — ensuring that every post reflects both our mission and our ambition.

Responsibilities

  • Develop and own Brex's social media and content strategy across X (Twitter), LinkedIn, Reddit, YouTube and TikTok— driving reach, engagement, and influence
  • Create and maintain a scalable, evergreen content engine that blends product education, thought leadership, customer stories, and culture
  • Build and manage a robust, impactful, and quality content calendar that connects campaign work & themes with platform-native publishing
  • Engage with our growing community in real time, especially founders, customers, and influencers — building affinity through authentic interaction
  • Write, edit, and oversee high-performing social content, from sharp threads to timely replies, visual storytelling, and brand POV
  • Collaborate with PMM, Comms, Brand, and Design to translate complex ideas (data, product, engineering, etc) into compelling narratives
  • Partner with Data, PR and Content Design teams to activate in trending tech/AI new topics on social using brex-data powered insights
  • Track performance, analyze insights, and optimize content and engagement strategy based on what resonates
  • Proactively identify opportunities for storytelling across the business — from customer wins to product breakthroughs to cultural moments to trending tech/AI news
  • Lead and develop a Social Media Associate, fostering growth and craft development
  • Partner with CX, ops, and comms to navigate sensitive topics and escalate issues appropriately while maintaining brand integrity

You might be a fit if you:

  • Have 5+ years of experience in social, content, or editorial roles — ideally in fintech, SaaS, or high-growth tech
  • Bring strong editorial instincts and content taste, with a portfolio of social or thought leadership work
  • Understand how to blend short-term tactics with long-term brand building
  • Are fluent in the language and nuance of tech and fintech social (X, LinkedIn) — you know who's who and what's working
  • Know how to write sharp, tailored content across formats — from polished posts to reactive replies
  • Are a natural community builder — engaging, responding, and creating space for conversation
  • Have experience translating company goals into content strategy that supports business outcomes
  • Are data-informed but taste-driven — you love dashboards, but lead with instinct
  • Can operate at all levels — from building content systems to engaging 1:1 with execs or replying in the moment
  • Thrive in a high-output, high-trust team where strategy and execution go hand in hand
  • Experience working with social media technology and tools including Sprout Social
  • Experience managing creators and influencers

Bonus Points

  • Have built a brand's social presence from early stage to scale
  • Have experience and/or understanding of founder/fintech/AI social conversations and thought leaders (primarily on X)
  • Have experience creating content around news or trending topics in the founder/tech/AI space
  • Have developed or ghostwritten content for a founder or exec
  • Have worked on community-led campaigns or social-first product launches

Compensation

  • The expected salary range for this role is $173,568-$216,960.
  • However, the starting base pay will depend on a number of factors including the candidate's location, skills, experience, market demands, and internal pay parity.
  • Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.

Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Brex recruiters will only reach out via LinkedIn or email with a brex.com domain. Any outreach claiming to be from Brex via other sources should be ignored.

Lead, Social Media at Brex | JobMaxx