Role details
- Perplexity is changing how enterprises adopt AI.
- We're seeking a Solutions Product Marketer to own GTM strategy for our highest-priority verticals, Finance, Healthcare, Legal, and Consulting.
- You'll go deep on buying motions, use cases, and competitive dynamics, translating insight into campaigns, content, and sales enablement that systematically win each industry.
- This role sits at the intersection of marketing, sales strategy, and product.
You will:
- Own vertical GTM as a system, not one-off campaigns
- Map how enterprise buyers in each vertical evaluate, purchase, and deploy AI, personas, decision processes, and competitive alternatives
- Build and run vertical awareness campaigns across paid, organic, and owned channels, including webinars, landing pages, and industry-specific creative
- Arm enterprise sales with battle cards, objection handling, persona-specific talk tracks, and deal-stage content that moves revenue
- Develop opinionated thought leadership positioning Perplexity as the authority on AI adoption in each vertical
- Instrument and measure vertical performance: pipeline sourced, conversion rates, engagement iterating weekly based on data
Qualifications
- 8+ years of product marketing experience, B2B preferred
- Proven track record building and executing vertical or industry-specific GTM strategies that drove measurable pipeline
- Deep understanding of enterprise buying motions, comfortable with long sales cycles, multi-stakeholder deals, and C-suite messaging
- Exceptional storytelling and writing skills, able to distill complex capabilities into simple, compelling narratives across decks, one-pagers, videos, and ROI models
- Advanced proficiency using AI tools to drive marketing outcomes
- Collaborative, low-ego operator who thrives in fast-paced, small-team environments and owns the full stack of work