Ad Sales Lead - West

• Our mission at Duolingo is to develop the best education in the world and make it universally available. It's a big mission, and that's where you come in!
• At Duolingo, you'll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems.
• You'll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that's both meaningful and fun.
• Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
• Read our blog to learn more.

About the role

• Join us to build Duolingo Ads, Duolingo's direct ad business.
• Most learners use our free, ad‑supported app—so great ads are core to our mission.
• We're hiring a Head of West Coast Sales to open and scale our West Coast region.
• You will set regional strategy, build and lead a high‑performing team, and own revenue outcomes across priority verticals and agency holding companies.
• As a player/coach, you'll cultivate senior‑level relationships, shape pricing and packaging with leadership, and close high‑impact deals that both delight learners and drive revenue while leading a team of sellers.
• This is a high‑ownership, early‑stage opportunity to help define how ads show up for hundreds of millions of learners while building a repeatable, data‑driven go‑to‑market.

🧠 You will...

• Own West Coast revenue targets and forecasting; build a healthy, predictable pipeline across named accounts and agency groups, and deliver against quarterly goals.
• Develop and execute the regional go‑to‑market strategy, including territory design, vertical focus, pricing/packaging inputs, and coverage plans as we scale.
• Hire, coach, and lead a small team of sellers over time; establish operating rhythms, deal reviews, and CRM hygiene standards that improve forecast accuracy and execution.
• Build and deepen senior relationships at brands and agencies; open new logos and expand strategic accounts with clear commercial narratives that map Duolingo's unique strengths (design, IP, native formats) to client objectives.
• Lead complex deals end‑to‑end—from prospecting and positioning through negotiation, close, renewal, and expansion—partnering tightly with Account Management and Ad Ops for flawless delivery.
• Share actionable market feedback with sales and product leadership to inform pricing, packaging, measurement, and ad experiences while protecting the learner experience.
• Operate with speed and rigor in a startup‑like environment, building repeatable sales motions, outreach cadences, and team practices that scale from 0→1 and 1→N.

✅ You have...

• 8+ years of direct digital ad sales experience with a consistent track record of hunting, closing, and renewing in premium mobile or consumer app environments.
• Success selling video and native/custom formats and structuring innovative agreements with top‑tier advertisers and agencies.
• Proven ability to engage senior decision makers while rolling up your sleeves to build collateral, troubleshoot issues, and drive revenue personally.
• Strong understanding of ad tech and mobile app ecosystems, with skill using data to assess performance and inform pricing and packaging.
• Excellent communication and presentation skills, and comfort operating with ambiguity at high velocity.

⭐ Exceptional candidates will have...

• Established relationships across West Coast brand and agency decision makers.
• Experience introducing or scaling a new ads product from 0→1 within a publisher or platform environment.
• Experience shaping regional GTM, sales process, or coverage models beyond an individual book of business.
• Familiarity partnering with Account Management and Ad Ops on native/custom programs and live‑campaign storytelling to drive renewals.
• Vertical expertise in Entertainment, Gaming, Streaming, or Tech that accelerates early traction.

• The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons.
• The posted range is subject to change in the future.
• For this role, base salary is supplemented by equity compensation.
• We encourage you to talk with your recruiter for more information related to compensation for this role!

Salary Range:

$152,000 — $228,000 USD

Benefits

Take a peek at how we care for our employees' holistic well-being with our benefits here .

We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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• Real Duolingo employees always use an email that ends in @duolingo.com or @recruiting.duolingo.com.
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