Role details
- Perplexity is looking for an experienced Lead Product Designer to own design for Growth. You'll shape the experiences that bring Perplexity to as many people as possible — making software that feels like the future but can be understood and used by anyone in the world today.
- Growth design has its own craft and nuance.
- You'll own the highest-leverage moments in the user journey: first-run onboarding and activation, consumer acquisition surfaces, conversion and upsell flows, paywalls and pricing, and the retention loops that turn first-time users into daily ones.
- This is design where a few pixels or a single step can move real numbers, so you'll pair a high craft bar with rigorous experimentation — shipping constantly and letting real data guide the work.
- You care about clarity, craft, details, and delight as much as you care about growth and impact.
This role is deeply cross-functional: you'll partner closely with our Growth and Product Marketing teams to align on positioning, messaging, and funnel strategy, and you care about everything it takes to make a product great: product, interaction, brand, growth, copywriting, engineering, and marketing.
WHAT YOU'LL DO
- Lead product design for Growth across the full funnel — acquisition, onboarding, activation, conversion, upsells, and retention
- Design first-run and onboarding experiences that get users to value as fast as possible
- Craft consumer acquisition and activation surfaces, and conversion/upsell flows including paywalls, pricing, and plan comparison
- Partner closely with Growth and Product Marketing on positioning, messaging, landing experiences, and funnel strategy
- Design and run experiments, using data and real usage to drive decisions and measure impact
- Ship features that balance well-established UI paradigms with novel applications of AI
- Think about how to go from 0→1 but also how to make your decisions scale well
- Contribute to process so we're always shipping changes you're proud of, as often as possible
- Partner with brand design to ensure our growth surfaces are not only effective but memorable
WHAT WE'RE LOOKING FOR
- Experience designing consumer or prosumer products, with a strong track record in growth design
- Deep understanding of growth nuances: onboarding, activation, acquisition, conversion, upsells, paywalls, pricing, and retention
- A data-informed approach — fluent in experimentation, funnels, and metrics, and comfortable learning from usage
- Experience partnering with Growth, Product Marketing, and cross-functional teams on messaging and funnel strategy
- Comfortable thinking about both 0→1 product design and large-scale optimization
- Excellent visual, UI, and interaction skills
- An excellent communicator with team members and users
- You care about shipping great software more than anything else
- 5+ years of industry experience
NICE TO HAVE
- Comfort prototyping or coding your ideas
- Some of our design team writes production code — we welcome existing skills or interest in coding with React or SwiftUI