Role details
- AT COVERON, WE'RE BUILDING A COMPLETE IDENTITY THEFT PROTECTION SERVICE.
- Join the team behind Nord Security's latest product—combining dark web monitoring, credit tracking, and identity theft insurance into one powerful platform.
- Your impact? Helping people protect their identities, spot threats early, and recover stronger.
MAIN RESPONSIBILITIES
- PPC strategy creation and execution across multiple paid channels (including, but not limited to Google, Meta, Bing, Reddit);
- Exploring and testing new digital advertising opportunities (launching campaigns in new platforms, communicating with vendors);
- Efficient management and scaling high-volume advertising budgets while monitoring CPA, CAC, and ROAS targets daily;
- Formulate hypotheses, run rigorous A/B tests, and analyze performance data;
- Work alongside copywriters, designers, and the product team to align ad creatives and landing page experiences with acquisition goals;
- Ensuring the outstanding quality of campaigns' setup and materials/components we use;
- Checking data quality across tracking points for discrepancies and timely issue flagging with relevant stakeholders;
- Daily performance monitoring via platform interface, GA, and Looker across all channel activities;
- Providing clear and relevant reporting on responsibility area metrics on both a regular and an on-demand basis. Selecting relevant metrics and analysis angles, gathering stakeholders' needs for metrics, and providing feedback afterward;
- Following PPC and marketing-related news and latest trends to apply in business where applicable, regularly sharing them with the team.
CORE REQUIREMENTS
- Advanced knowledge of ad platforms: Google Ads and Meta are a must, all other platforms are a plus;
- Understand all digital marketing metrics and be able to explain relations between them;
- Exceptional knowledge of various conversion setups and tracking points;
- Comfortable diving deep into numbers, building pivot tables/reports, and translating data into actionable strategies;
- Advanced knowledge of GA4 reports and UI, ability to use advanced filters, explorations;
- Excellent spoken and written English skills;
- Proven experience working with large-scale budgets;
- US media buying experience is a huge advantage;
- Interpersonal skills, liaising with key vendors.
WHAT WE OFFER
- Sharpen your edge: training, mentorship, and room to grow — always.
- Take the time you need: extra vacation days, sick days, and time off when life calls.
- Get premium healthcare: private health insurance in Lithuania and Poland — fully covered.
- Protect your peace: enjoy free subscriptions to Calm, Headspace, and Mindletic, and our own resilience and mindfulness trainings.
- Own your fitness: in-house gyms, sport cards, online workouts, and personal guidance — on us.
- Pack your bags for workation: experience our company-wide trip abroad to the fullest.
- Work from anywhere: work from wherever keeps you in the zone.
- Celebrate your milestones: birthdays, weddings, and new family members — all deserve a gift.
- Parent with ease: children's summer camps and flexibility around the schedule — because parenting never pauses.
- Join the party: team building and company events people talk about for months.
- Unlock Cyber City: coffee bar, open gyms, kids' room, music room, massage chairs — our Vilnius HQ is yours to enjoy.
- Kindly refer to our Privacy Notice for Recruitment Candidates https://drive.google.com/file/d/1b2tV684_SYV1jQ4kuf91cnzrRBk3ef-5/view for comprehensive information regarding our data handling procedures throughout recruitment processes.
- We expect all candidates to provide accurate and complete information during the recruitment process.
- While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience.
- Any failure to do so may negatively affect participation in the recruitment process.
- If broader AI assistance is allowed for a particular role or stage, we'll let you know in advance.
- By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes.
- As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role.
- This technology is used to support - not replace - human decision-making, and every application is ultimately reviewed by a recruiter.
If you would like more information about how AI is used in this process or wish to exercise your rights under applicable data privacy laws, please contact us at [email protected]. Should you prefer to opt out of the automated evaluation, please submit your application directly to [email protected].