Role details
Contract Details
- This is a 12-month, fixed-term contract covering a leave, based in Toronto, Canada.
- With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc.
Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.
Every employee at OpenTable has a tangible impact on what we do and how we do it. You'll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.
About the Role
- OpenTable's Diner Marketing team is looking for a Marketing Manager to own our local brand strategy across core U.S. markets — New York City, San Francisco, Chicago, and Los Angeles — on a 12-month, fixed-term contract covering a leave.
- In this role, you'll set the local brand vision and market-specific plans for our core markets, then partner cross-functionally with marketing, communications, creative, and product to bring that strategy to life.
- You'll also own partnerships that are specific to individual markets, and work closely with the national brand team to plus-up national campaigns so they land authentically in each city.
- This role is based in Toronto, following OpenTable's hybrid model (in-office 2 days a week).
In this role, you will:
- Own the local brand strategy for OpenTable's core markets (NYC, SF, Chicago, LA), defining how the brand shows up in each city and what success looks like locally
- Partner cross-functionally with marketing, communications, creative, sales, events, and product teams to translate local strategy into flawless execution
- Identify, negotiate, and manage market-specific partnerships (e.g., local venues, events, media, or cultural partners) that build OpenTable's brand credibility and visibility in core markets
- Partner with the national brand and campaign teams to plus-up national campaigns with a local lens — ensuring creative, media, and messaging resonate in each core market
- Analyze market performance data and diner insights to inform local strategy, prioritization, and investment
- Monitor local market trends, competitive activity, and cultural moments to surface new brand opportunities
- Represent core-market needs and opportunities in national marketing planning conversations
Please apply if:
- 7-10 years of experience in brand marketing, integrated marketing, or brand strategy — consumer brand experience highly preferred
- Strong project management skills and experience leading execution through cross-functional partners
- Experience managing external partnerships or vendor relationships, including negotiation
- Familiarity with the local nuances of major North American markets — ideally NYC, SF, Chicago, and/or LA
- Comfort balancing brand consistency with local relevance — you know when and how to adapt a national idea for a specific city
- A diplomatic, clear communicator who can quickly build trust with a new team as an incoming contractor
- Experience with project management tools such as Monday.com or JIRA
- Proficient in Google Suite
- The best connections happen face-to-face, whether you're sitting down to dinner or having coffee with a coworker.
- That's why OpenTable has adopted a hybrid workplace model.
- This role aligns with that approach, with an expectation of coming into the office two days a week—giving employees the best of both worlds: in-person collaboration and flexibility.
The expected range of compensation for this position based in Toronto, Canada, is $115,000-$130,000 CAD. There are a variety of factors that go into determining a compensation range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required.
In addition to a competitive base salary, roles are eligible for additional compensation and benefits including: health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave and benefits.
#LI-Hybrid
#LI-BR1