Senior Performance Marketing Manager

• Our mission at Duolingo is to develop the best education in the world and make it universally available. It's a big mission, and that's where you come in!
• At Duolingo, you'll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems.
• You'll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that's both meaningful and fun.
• Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
• Read our blog to learn more.

About the role

• We're looking for a Senior Performance Marketing Manager to drive Duolingo's global user acquisition campaigns across multiple channels.
• In this hands-on role, you'll be directly responsible for running and optimizing mobile acquisition at scale, supporting an eight-figure annual budget in close partnership with our agency partners and internal teams.
• This is a unique opportunity to do high-impact, executional work on one of the world's most beloved and innovative brands, reaching millions of learners worldwide.

🧠 You will...

• Own day-to-day execution of global performance marketing campaigns, including setting the creative strategy, with a primary focus on mobile user acquisition and growth.
• Strategically run and optimize mobile install campaigns across major platforms, such as Google UAC, Meta. Tiktok, and programmatic partners, focusing on high LTV/CAC, efficient spend, and sustainable global growth.
• Manage and hold accountable Duolingo's performance marketing agency partners, ensuring alignment on goals, pacing, and quality of execution.
• Leverage deep, data-driven insights to guide decisions, constantly improving key KPIs like CPI, retention, and monetization metrics.
• Collaborate cross-functionally with teams across Marketing Analytics, Creative, Engineering, and Finance to align efforts and maximize impact.
• Champion a culture of experimentation, continuously testing new channels, creative approaches, and optimization strategies to unlock new growth opportunities.
• Develop and present strategic recommendations to marketing leadership, translating campaign performance into actionable insights and proposals.

✅ You have...

• Experience running large-scale, global mobile acquisition campaigns.
• Strong analytical skills, with expertise in mobile attribution and marketing analytics.
• A successful track record of owning and optimizing large performance marketing budgets with direct, hands-on execution.
• Deep knowledge of the mobile user acquisition ecosystem, including platforms, attribution technologies, industry trends, and best practices.
• Exceptional ability to translate data into strategy and clearly communicate findings to stakeholders at all levels.
• Experience working with and managing agency partners to deliver against performance targets.

⭐ Exceptional candidates will have...

• Experience in running performance marketing for a top subscription-based mobile app.
• Familiarity with incremental measurement methodologies (e.g., geo-lift, incrementality testing, media mix modeling).
• A passion about Duolingo's mission to make education universally accessible.

• The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons.
• The posted range is subject to change in the future.
• For this role, base salary is supplemented by equity compensation.
• We encourage you to talk with your recruiter for more information related to compensation for this role!

Salary Range:

$142,800 — $193,200 USD

Benefits

Take a peek at how we care for our employees' holistic well-being with our benefits here .

We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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