Role details
- AT NORD SECURITY'S B2B TEAM, WE BUILD CYBERSECURITY PRODUCTS THAT ENABLE BUSINESSES TO PROTECT THEMSELVES AND THEIR DATA.
- From product and engineering to sales, marketing, and data — our teams work closely together to deliver secure, scalable solutions trusted by companies around the world.
- Your impact? Empowering businesses everywhere to keep their people, systems, and data safe.
- As a B2B Mid-Senior PPC Specialist in NordSecurity's B2B unit, you will co-own the management of our paid search accounts, primarily Google Ads, for NordLayer, NordLayer Browser, NordPass, NordStellar.
- You will be responsible for developing, optimizing, and scaling PPC campaigns that drive measurable business growth and revenue.
- Working closely with the wider Growth team, you will help shape strategy, influence team OKRs, and identify opportunities to improve overall business performance.
MAIN RESPONSIBILITIES
- Manage paid search campaigns with six-figure monthly budgets.
- Develop and execute PPC strategies aligned with business goals and revenue targets.
- Identify new growth opportunities and recommend initiatives that contribute to team OKRs and broader Growth team objectives.
- Monitor campaign performance daily across advertising platforms, Google Analytics, and Looker dashboards.
- Analyze campaign and business data to generate actionable insights and recommendations.
- Plan, forecast, and prioritize PPC activities within your area of responsibility.
- Ensure timely delivery of projects and alignment with business priorities.
- Design and execute structured experiments, including:
- Incrementality testing
- Bidding strategy tests
- Ad creative testing
- Landing page optimization
- Partner with Creative, SEO, Analytics, and Sales teams to improve performance across the entire funnel.
- Leverage AI-powered tools such as ChatGPT, Gemini, Grok, and n8n to improve workflows, analysis, and decision-making.
CORE REQUIREMENTS
- 2+ years of hands-on experience managing large-scale Google and Microsoft Ads accounts with five-figure monthly budgets.
- Advanced Google Ads: Deep technical knowledge of the Google Ads platform is essential for success in this role.
- Analytical skills: Strong problem-solving abilities supported by advanced Google Sheets skills (pivot tables, complex formulas).
- Operational Excellence: Proven ability to execute and drive measurable results in complex account environments.
- Ownership Mindset: High degree of autonomy and a proactive approach to managing and scaling campaigns.
- Strong collaborative skills to work effectively within a global or cross-functional team structure.
- Fluency in written and spoken English.
BONUS POINTS FOR
- Experience running global campaigns.
- B2B marketing experience.
- Experience using AI tools to optimize marketing workflows and performance.
WHAT WE OFFER
- Sharpen your edge: training, mentorship, and room to grow — always.
- Take the time you need: extra vacation days, sick days, and time off when life calls.
- Get premium healthcare: private health insurance in Lithuania and Poland — fully covered.
- Protect your peace: enjoy free subscriptions to Calm, Headspace, and Mindletic, and our own resilience and mindfulness trainings.
- Own your fitness: in-house gyms, sport cards, online workouts, and personal guidance — on us.
- Pack your bags for workation: experience our company-wide trip abroad to the fullest.
- Work from anywhere: work from wherever keeps you in the zone.
- Celebrate your milestones: birthdays, weddings, and new family members — all deserve a gift.
- Parent with ease: children's summer camps and flexibility around the schedule — because parenting never pauses.
- Join the party: team building and company events people talk about for months.
- Unlock Cyber City: coffee bar, open gyms, kids' room, music room, massage chairs — our Vilnius HQ is yours to enjoy.
- Kindly refer to our Privacy Notice for Recruitment Candidates https://drive.google.com/file/d/1b2tV684_SYV1jQ4kuf91cnzrRBk3ef-5/view for comprehensive information regarding our data handling procedures throughout recruitment processes.
- We expect all candidates to provide accurate and complete information during the recruitment process.
- While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience.
- Any failure to do so may negatively affect participation in the recruitment process.
- If broader AI assistance is allowed for a particular role or stage, we'll let you know in advance.
- By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes.
- As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role.
- This technology is used to support - not replace - human decision-making, and every application is ultimately reviewed by a recruiter.
If you would like more information about how AI is used in this process or wish to exercise your rights under applicable data privacy laws, please contact us at [email protected]. Should you prefer to opt out of the automated evaluation, please submit your application directly to [email protected].