Senior Digital Analyst (Data Activation)

Company Description

Wise is a global technology company, building the best way to move and manage the world's money.

Min fees. Max ease. Full speed.

• Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
• As part of our team, you will be helping us create an entirely new network for the world's money.
• For everyone, everywhere.
• More about our mission and what we offer .

Job Description

• We're looking for a Senior Digital Analyst specialising in Marketing Data Activation to join our Digital Analytics team. This is a technical Individual Contributor role at the intersection of Digital Analytics, Marketing Technology and Data Engineering.
• You'll help us build and operate the data activation capabilities that allow Wise Marketing teams to safely use our first-party customer and event data across advertising platforms.

A big part of your role will focus on our Reverse ETL ecosystem: working with data in our data warehouse, building and improving SQL/dbt models, configuring activation pipelines, improving monitoring and helping ensure the data we send to Marketing platforms is accurate, reliable and well governed.

• You'll think about the whole system: where data comes from, how it is modelled, how customer marketing identifiers are resolved, how it is activated, how we know it arrived successfully and what happens when something breaks.
• You'll work closely with Analytics Engineers, Data Engineers, Marketing Analysts, Paid Media teams and other technical stakeholders to build a Marketing activation capability that is scalable, observable and easy to use.
• You will also contribute to the wider Digital Analytics stack, including technologies such as Google Tag Manager, server-side tracking, Singular and other Marketing measurement and data infrastructure.

What you'll be doing

• You'll take technical ownership of Paid Media activation through our data warehouse, Reverse ETL and the surrounding data ecosystem.
• You'll help move us away from manual checks towards proper production monitoring and observability of our marketing activation pipelines.
• You'll use SQL and dbt to build and maintain Marketing-specific datasets used for customer audiences, conversion signals and other activation use cases.
• You'll work with Analytics Engineering and Data Engineering on modelling patterns, architecture and standards, while developing increasing ownership of the Marketing-specific transformation layer.
• When something goes wrong, you'll help diagnose where in the chain the problem exists. You'll take an end-to-end view of the service without needing to own every underlying system.
• You'll help teams understand whether a requirement is best solved through warehouse-based activation, our real-time tracking stack, an MMP such as Singular, another integration pattern or work from an upstream Engineering/Data team.

Qualifications

• You're comfortable using SQL to understand complex datasets and solve real production problems. You've worked with dbt or another code-based data transformation framework and understand the fundamentals of building maintainable data models.
• You've worked with production systems that move customer or event data between platforms.
• You have experience working with customer or marketing data including events, user attributes and identifiers. You understand how this impacts marketing performance.
• You have knowledge of event managers within advertising platforms (such as Google Ads, Meta, TikTok, etc…)
• You're comfortable collaborating with Data Engineers, Analytics Engineers and Software Engineers.
• You can discuss technical trade-offs, contribute through Git/code review workflows and know when a problem needs expertise outside your own team.
• You're comfortable with ambiguity and can take an unclear problem, investigate it, structure it and drive it towards a solution.

Nice to have

• Experience independently owning production processes or data models
• Knowledge of Python
• Knowledge of APIs and third-party integrations
• Experience with Conversion APIs (CAPIs) of advertising platforms (such as Google Ads, Meta, TikTok, etc…)
• Experience with identity resolution, building customer and identity graphs
• Experience with a Mobile Measurement Partners such as Singular or Appsflyer

Additional Information

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

• We're proud to have a truly international team, and we celebrate our differences.
• Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
• If you want to find out more about what it's like to work at Wise visit Wise.Jobs .
• Keep up to date with life at Wise by following us on LinkedIn and Instagram .