Role details
The role
- As a Senior Events Manager, you will lead the strategy and end-to-end execution of Xero-led and sponsored events across Canada.
- You will craft memorable event experiences—including CA Roadshows and Xerocon—that deepen our community's connection to our platform and align with broader business goals.
- In this role, you will also act as a trusted advisor to key stakeholders and provide guidance and mentorship across the marketing team.
- Your work will directly support brand presence and growth in the region. By taking full ownership of event concepts, budgets, operational delivery, and post-event analytics, you will ensure our brand promise comes to life while continually raising the bar for event excellence.
The team / how they connect
- You will join our North American Marketing Events team, working closely alongside local and global brand, sales, communications, legal, and finance partners.
- We operate collaboratively to deliver cohesive go-to-market initiatives and meaningful event experiences for our accounting partners and small business communities.
- Together, we combine strategic insight with operational precision to ensure every event delivers clear impact.
Initially, you will focus on
- Planning and executing flagship Canadian events, including CA Roadshows, Xerocon, and external industry sponsorships.
- Managing event budgets, venue selection, vendor contract negotiations, and on-site delivery across all workstreams.
- Leveraging event technology platforms and evaluating performance data to deliver strategic post-event recommendations and ROI insights.
- Optimising operational processes and frameworks to build consistency, efficiency, and scale across all regional event activities.
Where and how you can work
- This is a full-time contract (maternity cover) position based in Canada. We offer a flexible working environment that combines remote work with opportunities to connect with our North American team for collaborative moments and key events.
- Here are some of the things we are looking for
- You bring comprehensive experience in end-to-end event management, marketing project delivery, and event technology platforms.
- A strong ability to influence stakeholders, negotiate vendor contracts, and collaborate across cross-functional marketing and sales teams.
- You possess excellent written and verbal communication skills with a meticulous eye for detail across every aspect of event delivery.
- Proven skill in managing complex budgets, analysing event performance data, and translating key learnings into strategic recommendations.
- A background in adapting smoothly to changing priorities while balancing high-level strategy with hands-on execution.
Compensation & Total Rewards
- At Xero, we value the impact and skills you bring to the team. We believe in a Total Package philosophy - ensuring your value is recognized through a holistic lens that includes base salary, performance incentives, and world-class benefits.
- The expected base salary range for this role is $65,000 – $110,000
- Individual pay is determined by various factors, including geography, level of experience, and the specific skills you bring to the role.
- In addition to base pay, Xero's roles are eligible for the following forms of variable compensation:
- Variable Pay: Permanent employees are eligible to participate in our annual bonus and equity (RSU) programs. You may also be eligible for performance-based cash or equity (RSUs) incentives depending on your role level, and company performance.
- Comprehensive Benefits: World-class health, wellness, and retirement programs. Xero Perks https://careers.xero.com/inside-xero/benefits-wellbeing/ including Wellbeing days, generous leave, and dedicated professional development budgets.
This is a posting for an existing vacancy.
Xero uses AI to help screen applications based on job-related qualifications. These tools assist our recruiters but do not make automated hiring decisions. A human recruiter reviews all candidates before any hiring action is taken.
Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.