Associate Creative Director

• Our mission at Duolingo is to develop the best education in the world and make it universally available. It's a big mission, and that's where you come in!
• At Duolingo, you'll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems.
• You'll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that's both meaningful and fun.
• Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
• Read our blog to learn more.

About the role

• Duolingo's Brand Campaigns team creates culture-first ideas that earn attention, strengthen our brand, and inspire people to learn.
• We're looking for an Associate Creative Director (art) to develop and deliver integrated campaigns that are unmistakably Duolingo.
• As a senior individual contributor, you'll combine hands-on concepting with creative direction.
• You can turn brand strategy, cultural insights, and business goals into compelling work across social, video, experiential, out-of-home, partnerships, and emerging channels.
• You'll partner closely with Brand Campaigns, Social, Product Marketing, PR, and global teams to guide ideas from brief through launch while maintaining a highest standard of craft.

🧠 You will...

• Develop original concepts and creative platforms for integrated brand campaigns, partnerships, product launches, and cultural moments.
• Translate strategy and cultural insights into clear creative territories, narratives, and channel-specific executions.
• Lead creative development from brief through launch, including concepting, presentations, production, feedback, and final delivery.
• Create work directly while guiding designers, writers, animators, filmmakers, agencies, and production partners toward a cohesive vision.
• Present creative recommendations to partners and senior leaders, explaining how the work supports the audience insight, brand strategy, and campaign goals.
• Partner with Brand Campaigns, Social, Product Marketing, PR, Growth, regional marketers, and Analytics to build ideas that work across channels and markets.
• Protect and evolve Duolingo's voice and visual identity while adapting ideas for different audiences, platforms, and cultural contexts.
• Use campaign results, audience response, and post-launch learnings to improve future creative work.
• Mentor creative collaborators through clear direction and actionable feedback without direct people-management responsibility.

✅ You have...

• A portfolio of integrated consumer-brand work that demonstrates original thinking, strong craft, measurable business impact, and has broken through in-culture.
• Experience developing campaigns across multiple formats and channels, such as social, film, out-of-home, experiential, partnerships, and digital.
• A track record of taking creative work from an open-ended brief through production and launch.
• Strong concepting and storytelling skills, with the ability to make brand and product messages entertaining, clear, and relevant.
• Experience directing multidisciplinary internal teams, agencies, freelancers, and production partners.
• Sound creative judgment and the ability to give specific, constructive feedback that improves the work.
• Clear written, verbal, and visual communication skills, including experience presenting and building alignment with cross-functional partners.
• An understanding of internet culture, entertainment, and platform behavior—and judgment about when a cultural moment is right for a brand.
• Comfort balancing creative ambition with audience needs, business goals, timelines, budgets, and production constraints.
• The ability to move between strategic thinking and hands-on creative development in a collaborative, fast-moving environment.

⭐ Exceptional candidates will have...

• Experience creating culturally resonant work that earned organic conversation, press, or community participation.
• Experience adapting global campaign ideas for local markets without losing the central creative concept.
• Hands-on expertise in copywriting, art direction, design, or film direction.
• Experience using emerging creative tools, including generative AI, to explore and develop ideas responsibly.
• Deep enthusiasm for education, languages.
• You are a student of culture and know which memes are hot and which memes are stale.

• Please include a link to your portfolio showcasing relevant work samples. A portfolio submission is mandatory for consideration of your candidacy.
• The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons.
• The posted range is subject to change in the future.
• For this role, base salary is supplemented by equity compensation.
• We encourage you to talk with your recruiter for more information related to compensation for this role!

Salary Range:

$163,200 — $244,800 USD

Benefits

Take a peek at how we care for our employees' holistic well-being with our benefits here .

We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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