Product Marketing Manager | NordLayer

• AT NORD SECURITY'S B2B TEAM, WE BUILD CYBERSECURITY PRODUCTS THAT ENABLE BUSINESSES TO PROTECT THEMSELVES AND THEIR DATA.
• From product and engineering to sales, marketing, and data — our teams work closely together to deliver secure, scalable solutions trusted by companies around the world.
• Your impact? Empowering businesses everywhere to keep their people, systems, and data safe.
• We are looking for a strategic and business-minded Product Marketing Manager to own product marketing for NordLayer's network security product — from positioning through go-to-market.
• You will be the person who defines how the product is understood, both inside the company and in the market, and you will coordinate the cross-functional work to make it happen.

You'll be joining at a pivotal moment, as NordLayer sharpens its positioning from a business VPN toward a modern network security platform — and product marketing is central to making that shift land in the market.

You'll join a growth engine team alongside a Head of Growth, a fellow PMMs, and dedicated paid media, SEO, and partnerships specialists — supported by other teams including web product, design, content, customer insights, and marketing automation. You'll also work hand-in-hand with product and sales teams.

If you want ownership with real strategic weight — not just execution — we'd like to hear from you.

MAIN RESPONSIBILITIES

• Craft product positioning, messaging, and launch narratives that clearly differentiate the product in the market;
• Define and execute product-specific go-to-market strategy, deciding what is worth marketing and how;
• Coordinate product launches and PMM work across cross-functional stakeholders, end-to-end;
• Direct sales enablement efforts and create high-quality assets that help sales communicate value effectively;
• Build and maintain deep product-level market, buyer, and competitor understanding — and use it to influence roadmaps and strategy;
• Own strategic initiatives such as new segment entry, pricing, or expansion — not just day-to-day delivery;
• Translate complex product features into clear customer value through sharp briefs that create alignment, not confusion;
• Design experiments and learning loops to validate strategy with evidence, not opinion;

CORE REQUIREMENTS

• 2–5 years of experience in product marketing, preferably in B2B SaaS or cybersecurity.
• Proven track record of owning positioning, messaging, and launches end-to-end.
• Demonstrated cross-functional influence: you drive outcomes through teams you don't manage.
• A data-driven approach to market analysis and customer insights, combined with marketing channel performance analysis and a strong experimentation mindset.
• Excellent cross-functional collaboration and communication skills.
• Excellent written and spoken English skills.

WHAT WE OFFER

• Sharpen your edge: training, mentorship, and room to grow — always.
• Take the time you need: extra vacation days, sick days, and time off when life calls.
• Get premium healthcare: private health insurance in Lithuania and Poland — fully covered.
• Protect your peace: enjoy free subscriptions to Calm, Headspace, and Mindletic, and our own resilience and mindfulness trainings.
• Own your fitness: in-house gyms, sport cards, online workouts, and personal guidance — on us.
• Pack your bags for workation: experience our company-wide trip abroad to the fullest.
• Work from anywhere: work from wherever keeps you in the zone.
• Celebrate your milestones: birthdays, weddings, and new family members — all deserve a gift.
• Parent with ease: children's summer camps and flexibility around the schedule — because parenting never pauses.
• Join the party: team building and company events people talk about for months.
• Unlock Cyber City: coffee bar, open gyms, kids' room, music room, massage chairs — our Vilnius HQ is yours to enjoy.

• Kindly refer to our Privacy Notice for Recruitment Candidates https://drive.google.com/file/d/1b2tV684_SYV1jQ4kuf91cnzrRBk3ef-5/view for comprehensive information regarding our data handling procedures throughout recruitment processes.
• We expect all candidates to provide accurate and complete information during the recruitment process.
• While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience.
• Any failure to do so may negatively affect participation in the recruitment process.
• If broader AI assistance is allowed for a particular role or stage, we'll let you know in advance.
• By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes.
• As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role.
• This technology is used to support - not replace - human decision-making, and every application is ultimately reviewed by a recruiter.

If you would like more information about how AI is used in this process or wish to exercise your rights under applicable data privacy laws, please contact us at [email protected]. Should you prefer to opt out of the automated evaluation, please submit your application directly to [email protected].