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Director, Paid Search (maternity leave cover)

HelloFresh

New York, NY, United States

$164,850 - $217,800 a year

ExecutiveOn-siteMarketing

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About the role

What's in the Box

As the Director, Paid Search (maternity leave cover) , you will be responsible for moving HelloFresh Group's paid search stack into the next autonomous era.
You will lead our largest multi-MM$ performance digital channel across our global portfolio, with strategic focus on three platforms: Google, Bing, and OpenAI .
You will lead a team of Search experts and architect a future-proof search infrastructure whilst scaling cost-effective customer acquisition campaigns across these channels.
Reporting to the Senior Director, Performance Marketing, you will develop and execute strategic plans, use analytics to inform decisions, and drive execution to optimize marketing budgets against company profitability goals.
This is a high-impact role with the opportunity to work with teams across the organisation, from Pricing & Discounts, MarTech and Analytics.

From the start, we would like you to focus on transforming our search stack to be competitive for years to come, identifying and driving strategic investments across Google, Bing, and OpenAI, working with our in-house experts and dedicated technical/account management teams to formulate Joint Business/technical Plans and build the infrastructure that will drive HelloFresh's paid search future.

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