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Experience Researcher, PLG

Asana

Vancouver, BC

$132,000 - $178,000 a year

MidOn-site

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Our work informs teams at every level of Asana and drives key roadmap decisions.
We partner with Product Design, Product Management, Data Science, and Engineering, as well as business and marketing teams, to develop valuable insights about customer behaviors and attitudes, translating them into actionable recommendations.
We think deeply about new areas, help develop and test concepts, and improve products and services once they've rolled out.
As a Senior Experience Researcher, you will be a strategic partner who not only executes high-impact research but also shapes the research culture to elevate our collective craft.
This role is based in our Vancouver office.
Day to day collaboration is split roughly 50/50 between Vancouver teammates and San Francisco teammates.
Locally, you will work closely with our PLG Adoption teams, specifically partnering with the AI Activations (AIA) and Conversion and Retention (CoRe) teams.
Key local partners include Product Managers, Designers, and Engineering leads.
We operate with an office-centric hybrid schedule.
In-office days are Monday, Tuesday and Thursday.
Most Asanas have the option to work from home on Wednesdays.
Working from home on Fridays depends on the type of work you do and the teams with which you partner.
If you interview for this role, your recruiter will share more about in-office requirements.
In this role, you will help shape and scale Asana's Product-Led Growth (PLG) self-serve business.
We recently launched several major new products—including AI Teammates, a Meetings product, and Asana for Client Management (ACM).
We are also preparing two more major product lines for launch, which will unlock entirely new workflows and use cases for our customers.
Historically, our growth relied on selling more seats or moving customers to higher tiers.
Now, we have multiple new growth vectors, from AI credit consumption to these brand new product offerings.
You will play a pivotal role in uncovering how to introduce users to these products, encourage users to try them, adopt them into their daily workflows, and deepen their usage over time.
The Experience Researcher plays a key role in defining the product roadmap and influencing how our PLG adoption strategy evolves.

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