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Influencer Manager, Performance Marketing

HelloFresh

New York, NY, United States

$105,105 - $128,700 a year

MidOn-siteMarketing

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You will be a key leader within the Performance Marketing team and programs that are business critical for HelloFresh Group, driving our influencer and content strategy across North America.
This role oversees emerging media channels in the growth partnerships organization across our brands: HelloFresh, Factor, Green Chef and EveryPlate - with a heavy focus (80%+) on HelloFresh.
This is a growth role - you will own creator spend against growth targets (conversions, CAC, ROI), not only awareness or brand campaigns.
Our ideal candidate will be a thought leader and marketing/partnership expert – and will work cross functionally with peers across the organization. This is a high performance/high impact role driving growth at HelloFresh Group.

Primary

responsibilities

will be helping to set the strategic direction of the channel with data at the forefront of decisions and recommendations, analyzing influencer performance and driving efficient optimizations to achieve our ambitious customer acquisition goals for HelloFresh - owning and scaling learnings from HelloFresh to and from other brands in our portfolio.

You will …

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