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Manager, Advertising Media

Red Bull

Santa Monica, CA, United States

$85,360 - $128,040 a year

SeniorOn-siteMarketing

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Company Description

The Media Manager is responsible for developing, managing, and optimizing integrated paid media campaigns for the US, driving effectiveness, efficiency, innovation, and growth across National and Regional media plans.
This role will work closely with media agency partners, internal Advertising and Brand teams, and media platforms to translate marketing priorities, audience insights, and campaign performance into effective media strategies and solutions.
The Media Manager will take an analytical and performance-driven approach to media planning, using data and campaign learnings to continuously optimize our media investment and inform future planning.
The Media Manager will stay at the forefront of a rapidly evolving media landscape, identifying emerging opportunities, technologies, and platform capabilities and applying them across campaigns to help grow our energy drink business, media properties, and events.

Job Description

MEDIA STRATEGY & CAMPAIGN MANAGEMENT

Develop integrated media strategies for advertising campaigns in close partnership with agency teams across Media Strategy, Planning, and Buying; TV; CTV; Digital/Programmatic; Social; Search; and OOH, delivering effective and efficient media plans that support brand and campaign objectives.

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