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Sr. Product Marketing Manager, Programmatic Ad Solutions

Lyft

New York, NY

$143,000 - $178,750 a year

Mid

On-siteMarketing

Source checked 10 hours ago.

Posted 23 days ago.

Preview below. Want everything? Open the full job page.

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
Lyft Ads is one of the fastest-growing commerce media businesses in the industry, connecting brands to a high-intent, on-the-move audience across Lyft's rider and driver networks.
With proprietary first-party data spanning millions of rides and real-world consumer journeys, Lyft Ads offers advertisers a unique combination of targeting, context, and measurement that traditional platforms cannot replicate.
We are building the future of mobility media — and we are looking for exceptional talent to help lead that charge.
We are seeking a strategic, highly cross-functional leader to join Lyft Ads as our Sr.
Product Marketing Manager for Programmatic Ad Solutions.
This is a unique and high-impact role at the intersection of programmatic advertising, revenue partnership development, and go-to-market strategy.
You will own three interconnected pillars that are core to Lyft Ads' growth: building our programmatic and Audience Extension business, managing key channel and demand partners, and developing the packaging and pricing strategy that powers our sales organization.
This role requires a rare blend of strategic thinking, commercial acumen, and operational execution.
You will work closely with Product, Data Science, Sales, and external partners to define how Lyft Ads goes to market — both on-platform and off — and to ensure we are positioned to win against competitors in the rapidly evolving commerce media landscape.

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