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Sr. Product Marketing Manager, Programmatic Ad Solutions

Lyft

New York, NY

$143,000 - $178,750 a year

Mid

On-siteMarketing

Source checked 9 hours ago.

Posted 22 days ago.

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At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
Lyft Ads is one of the fastest-growing commerce media businesses in the industry, connecting brands to a high-intent, on-the-move audience across Lyft's rider and driver networks.
With proprietary first-party data spanning millions of rides and real-world consumer journeys, Lyft Ads offers advertisers a unique combination of targeting, context, and measurement that traditional platforms cannot replicate.
We are building the future of mobility media — and we are looking for exceptional talent to help lead that charge.
We are seeking a strategic, highly cross-functional leader to join Lyft Ads as our Sr.
Product Marketing Manager for Programmatic Ad Solutions.
This is a unique and high-impact role at the intersection of programmatic advertising, revenue partnership development, and go-to-market strategy.
You will own three interconnected pillars that are core to Lyft Ads' growth: building our programmatic and Audience Extension business, managing key channel and demand partners, and developing the packaging and pricing strategy that powers our sales organization.
This role requires a rare blend of strategic thinking, commercial acumen, and operational execution.
You will work closely with Product, Data Science, Sales, and external partners to define how Lyft Ads goes to market — both on-platform and off — and to ensure we are positioned to win against competitors in the rapidly evolving commerce media landscape.

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