Lead Product Marketing Manager

ABOUT NEON

• Neon is a global payments and e-commerce platform designed to help game publishers earn more money and independence from app stores.
• We believe commerce should be open and transparent: clear decisions, actionable insights, and aligned incentives.
• Founded by payments, fintech and gaming veterans, Neon focuses on product and partnership excellence: we share the playbook, co-pilot decisions, and abstract away risk and complexity for our customers.
• We're replacing old-school, black-box relics with clear, modern, and developer-centric infrastructure.
• As an early team member, you'll have the opportunity to shape and scale Neon's product and culture, making a direct impact on our growth and success.
• You'll join a collaborative, diverse team from world-class companies like Apple, Affirm, Unity, and Visa, backed by renowned VC's including Thrive, a16z, Griffin Gaming, Ribbit, and Renegade.
• If you want to build disruptive technology, challenge the status quo, and help game creators thrive on their own terms, read on.

ABOUT THE ROLE

• We are looking for a Lead Product Marketing Manager (PMM) who can own product marketing end-to-end: positioning, messaging, sales enablement, competitive intelligence, and go-to-market execution.
• As our first Product Marketing hire, you will step into a high-leverage, solo function with the mandate to build Neon's GTM foundation from scratch.
• You will serve as the foundational pillar of our marketing engine, shaping how the market perceives our core products.The core challenge is translating a genuinely complex product into messaging that lands with business-side stakeholders at game publishers & studios.

This role is right for someone who has done enterprise B2B product marketing at a fintech or SaaS company, has strong instincts for positioning in a category where most buyers do not fully understand what they are buying, and wants to build something from scratch rather than inherit a playbook.

WHAT YOU'LL DO

POSITIONING AND MESSAGING

• Own Neon's core narrative: why MoR is the right model for publishers, how we compare to app stores and self-managed payments, and what we do differently versus competitors
• Develop audience-specific messaging for publisher BD, finance, and product stakeholders.
• Translate complex product capabilities (MoR, loyalty, tax) into clear, credible value propositions that do not require a payments background to understand.

SALES ENABLEMENT

• Build and maintain the core sales collateral: pitch decks, one-pagers, competitive battle cards, and objection-handling guides.
• Create materials for publisher onboarding that explain what Neon owns (tax, chargebacks, compliance) and what the publisher owns.
• Run enablement sessions with the sales and CS team when new products or market coverage launches.

GO-TO-MARKET EXECUTION

• Own GTM for new product launches and major market expansions. Define the audience, message, channel, and success metric.
• Lead co-marketing and launch announcements with publishing partners.
• Develop thought leadership content that positions Neon as the authority on direct monetization for game publishers.

COMPETITIVE AND MARKET INTELLIGENCE

• Maintain a current view of the competitive landscape: competitors, app store fee structures, and emerging direct-to-consumer tooling.
• Synthesize publisher feedback and market signals into positioning updates and product roadmap input.
• Track regulatory and industry trends (app store legislation, tax rule changes) that affect Neon's positioning.

CROSS-FUNCTIONAL COLLABORATION

• Partner closely with Product to understand roadmap priorities and translate them into external messaging.
• Work with Sales and Customer Success to build feedback loops between market signals and product direction.
• Influence roadmap prioritization based on competitive gaps and publisher feedback.

WHAT YOU'LL BRING

• 7+ years in product marketing, with at least 3 years in enterprise B2B SaaS, fintech, or payments. Gaming industry experience is a strong plus.
• Demonstrated ability to position a technically complex product to non-technical buyers.
• Strong writing. You can write a one-pager, a LinkedIn post, and a pitch deck that all sound like they came from the same company.
• Comfort with regulatory and compliance nuance. You do not need to be a lawyer, but you need to be able to explain concepts like MoR liability, chargeback ownership, and tax remittance without either oversimplifying or scaring buyers away.
• Competitive analysis depth. You know how to run a rigorous teardown and turn it into actionable sales collateral.
• Bias toward execution. You move quickly, produce work, and iterate rather than waiting for perfect information.
• Prior experience in a founding or lead PMM role where you built the function rather than inherited it.

BONUS POINTS

• Experience marketing to game publishers, studios, or developer platforms.
• Background in MoR, payment processing, or e-commerce infrastructure.
• Experience producing high-volume content (newsletters, LinkedIn series, blog) as part of a GTM motion.
• Familiarity with the competitive dynamics between app stores and direct-to-consumer monetization.