Senior Data Analyst - CRM Analytics

Company Description

Wise is a global technology company, building the best way to move and manage the world's money.

Min fees. Max ease. Full speed.

• Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
• As part of our team, you will be helping us create an entirely new network for the world's money.
• For everyone, everywhere.
• More about our mission and what we offer .

Job Description

• We are seeking an experienced data analyst to join our CRM Analytics team, supporting both Personal and Business customer segments.
• As a key member of the Marketing Analytics organisation, you will report to the Manager of CRM Analytics and play a critical role in driving our lifecycle marketing capabilities through rigorous data analysis and actionable insights.
• This is a high-impact role where you'll collaborate closely with our CRM, Product, Data Science, and Growth teams.
• You will help define and execute the measurement framework for CRM initiatives, ensure data quality is top-notch, and provide analytical expertise to truly optimise customer engagement strategies.
• Your work will directly influence how we acquire, engage, and retain customers by building and running data-driven CRM programs.

Key Responsibilities

• Translate complex business questions into clear analytical frameworks, delivering insights that directly drive strategic decisions.
• Design and execute in-depth analyses to evaluate campaign performance, customer segmentation, and engagement patterns across the customer lifecycle.
• Apply advanced testing methodologies (A/B testing, incrementality) to measure and significantly improve the effectiveness of CRM campaigns.
• Develop and maintain critical dashboards and reporting tools that track key CRM metrics and provide actionable insights for marketing teams.
• Collaborate closely with Analytics Engineering, CRM technology, and Product teams to ensure data integrity and help define

requirements

for new initiatives.

• Build and optimise customer segmentation models to enhance targeting and personalisation strategies.
• Contribute to the development of the overall CRM analytics strategy and measurement framework.

Required Qualifications:

• Proven, hands-on experience in marketing analytics, specifically within CRM or lifecycle marketing domains.
• You'll need a strong technical skillset, especially advanced SQL proficiency to handle complex data manipulation in a modern data warehouse (like Snowflake).
• Experience with data modeling (dbt) and visualisation tools to create insightful and easy-to-digest dashboards and reports.
• Comfortable with a programming language such as Python or R for data analysis.
• Solid understanding of experimental design and statistical testing methodologies.
• Excellent communication skills with the ability to translate complex analyses into clear, actionable business recommendations.
• Experience working cross-functionally with marketing and product teams.

Preferred Qualifications:

• Knowledge of marketing automation platforms and CRM tools.
• Familiarity with various customer segmentation techniques and personalisation frameworks.

Additional Information

Some of our benefits:

💰Base salary of £60,000 - £85,000

🚀RSU's in a growing and public company

🌎 Work from (almost) anywhere in the world for up to 90 days a year

🏠 Flexible working - you're trusted to do the right thing and be responsible

🏥 Private Medical Insurance + Life Insurance

🏋️ Discounted gym memberships and cycle to work scheme

🏝️ A paid 6-week sabbatical leave after four years

👶 26 weeks maternity leave at full pay

💪 An annual self-development budget

🚀 Annual Mission Days festival

🐶 Pet friendly offices

🏃‍♀️ Lots of fun group activities like yoga, running and boardgame nights

Find out more about our benefits in our London office.

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

• We're proud to have a truly international team, and we celebrate our differences.
• Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
• If you want to find out more about what it's like to work at Wise visit Wise.Jobs .
• Keep up to date with life at Wise by following us on LinkedIn and Instagram .