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Flosum
Curated source

Technical Product Marketing Director

FlosumUnited States
On-siteMarketingexecSalary not listedPay not postedVerified employer
Source checked 9 hours ago. · Posted 1 month ago.
Posted 48 days ago

Role details

About the role

We're looking for a Technical Product Marketing Manager who can be the voice of our products — translating deep technical capabilities into compelling stories that resonate with developers, technical buyers, and executives alike.

This person will own the narrative of our company and platform, drive every piece of customer-facing content, and ensure our differentiators are crystal clear at every stage of the customer journey.

You will be the connective tissue between Product, Sales, Customer Success, and Marketing, and your work will directly impact win rates, deal velocity, and customer retention.

What you'll own

  • Content strategy and execution across the website, blogs, whitepapers, solution briefs, datasheets, demo videos, case studies, and technical deep dives
  • Sales enablement end-to-end: pitch decks, battlecards, competitive intel, discovery guides, ROI calculators, objection-handling playbooks, and rep training
  • Product positioning, messaging frameworks, and the overarching company narrative — ensuring every product and platform story ladders up to a unified value proposition
  • Website messaging and information architecture for all product pages, ensuring differentiators are sharp, specific, and impossible to ignore
  • Internal and external communications of product messaging, making sure every employee — from SDR to CEO — tells the same compelling story
  • Win-rate improvement initiatives, including win/loss analysis, message testing, and enforcement of messaging discipline throughout the entire sales cycle
  • Post-sale messaging continuity, partnering with Customer Success to ensure customers experience the promised value through onboarding, adoption, expansion, and renewal
  • Technical webinars, live demos, and thought-leadership events that engage technical audiences and build community
  • Competitive intelligence: deep tracking of competitors, building "why us vs.

, AI/ML, data infrastructure, cybersecurity, DevOps]

  • Prior experience launching a category or repositioning a platform

Why this role matters

Messaging is our moat.

The person in this seat will define how the market understands us, how our sellers win, and how our customers continue to find value long after the contract is signed.If you want to own the narrative of a company end-to-end, this is the role.

Requirements

    Benefits