National Account Manager, Retail Channel (Grocery)

Company Description

• The National Account Manager (NAM) leads Red Bull's sales strategy across a defined portfolio of national customers and is accountable for customer relationships, sales performance, and trade spend management.
• This role drives growth by advancing Red Bull's long-term sales drivers, including maximizing distribution, expanding shelf presence, securing equipment placement, delivering off-shelf displays, and improving promotional efficiency and effectiveness.
• Success requires strong analytical capability, strategic thinking, disciplined business planning, and effective trade spend management.
• The NAM must communicate and present with confidence to customers, internal stakeholders, and distributor partners.
• Given the strength of Red Bull's DSD model and its ability to execute quickly at store level, strong attention to detail and consistent follow-up are essential.

Key responsibilities

include owning national account budgets and sales results; building productive relationships with senior customer stakeholders and distributor partners; and contributing to the development of strategies, standards, and best practices that strengthen distribution, visibility, and execution across key accounts.

Job Description

EXECUTES NATIONAL ACCOUNT PLANS

• Develops and executes short- and long-term account strategies aligned with company priorities, customer opportunities, market conditions, and available resources.
• Advances Red Bull's long-term sales drivers to deliver annual business plans.
• Creates best-in-class execution examples within the assigned account base.
• Monitors market trends and maintains competitive intelligence for key accounts.
• Maintains regular business reviews, trade visits, and ongoing contact with the account base.
• Builds and develops strong relationships across all levels of the customers organization.

MANAGEMENT AND DEVELOPMENT OF NATIONAL KEY ACCOUNTS

• Leads the development and growth of national Off Premise key accounts.
• Builds and strengthens relationships with key Off Premise chain accounts by creating value through innovative customer programs and activities.
• Secures strategic visibility agreements that support consistent product placement across multiple locations.
• Evaluates account-level ROI and establishes clear benchmarks to measure the effectiveness of customer investments.

BUDGETS/ANNUAL PLANNING

• Supports the development of annual account plans, including volume targets, trade spend requirements, and customer investment priorities.
• Manages and delivers annual volume and trade spend plans with disciplined ownership and accountability.
• Develops annual Customer Marketing Agreements with the assigned account base to support business objectives and customer priorities.

BUSINESS ANALYSIS

• Analyzes ROI for distribution and visibility agreements and shares key learnings to improve future customer investments.
• Partners with Field Teams to review post-promotion performance, distribution opportunities, equipment execution, and in-store standards.
• Regularly analyzes Nielsen data, customer-specific off-take data, and internal sales results to identify trends, risks, and growth opportunities across the account base.

MARKET EXECUTION

• Attends regional Cell and Distributor meetings to understand local market dynamics, customer needs, and execution priorities.
• Organizes account meetings to align on sales strategy, share best practices, and identify category management opportunities.
• Conducts in-store audits with key business stakeholders to assess execution quality, identify gaps, and recommend opportunities for improvement.
• Participates in national NAM business and training meetings to align on priorities, share learnings, and build capability across the team.

Qualifications

• Bachelor's degree preferred.
• Minimum of 3–6 years of sales management and key account experience, with a proven track record of delivering results; CPG experience preferred.
• French language proficiency is considered an asset.
• Strong understanding of relevant retail landscapes, particularly within the Grocery channel.
• Category management experience is considered an asset.
• Excellent communication skills, with the ability to listen actively and engage effectively with customers and internal stakeholders.
• Proven ability to collaborate cross-functionally and influence internal and external stakeholders to deliver business objectives.
• Strong negotiation and presentation skills, with confidence influencing at multiple levels of an organization.
• Analytical, innovative, and solution-oriented, with the ability to translate insights into actionable business recommendations.
• Strong attention to detail, with disciplined follow-through on execution, commitments, and customer deliverables.
• Direct Store Delivery (DSD) experience is considered an asset.
• Self-motivated and able to work independently in a fast-paced, entrepreneurial environment.
• Highly proficient in Microsoft Excel and PowerPoint, with the ability to build clear analyses and compelling customer-facing presentations.

Additional Information

• The expected annual base salary range for this position is $123,500 to $136,500.
• The actual base salary for this position will depend on various factors including, but not limited to, the candidate's qualifications, skills, experience and work location.
• This position is also eligible for an annual bonus in accordance with the terms of Red Bull's bonus plan.
• Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence.
• We believe in integration and equal opportunity.
• Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process.
• We will work with all applicants to accommodate their individual accessibility needs.