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Senior Marketing Strategist, Paid & New Demand Channels

OpenAI

San Francisco·$227,000 - $295,000

$227,000 - $295,000

senior

RemoteMarketingVerified

Source checked 15 hours ago.

Posted 1 month ago.

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ABOUT THE TEAM

The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI's products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world.

ABOUT THE ROLE

Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline.
We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works.
We're looking for a Senior Marketing Strategist to lead paid and emerging demand-channel strategy for OpenAI's B2B business.
You'll own the B2B audience, channel, offer, partner, and measurement strategy, translating pipeline goals into clear briefs and investment recommendations.
You'll partner closely with Performance Marketing, which owns hands-on media execution, while informing audience strategy, campaign priorities, experimentation, and downstream performance decisions.
You'll also build our approach to content syndication and third-party demand media partnerships.

IN THIS ROLE, YOU WILL:

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